I recently sat down with Brad Luttrell who runs one of the most popular podcasts in the outdoor industry: Restless Native and the wildly popular GoWild App. If you haven’t checked them out, I highly recommend it as a source of not only great content but also as a direct line into what’s happening in all things outdoor.
Restless Native is a podcast about maximizing every moment we have in between birth and death. We chat conservation, cooking, fishing, hunting, entrepreneurship, success and failures.
In this episode, we discuss influencer marketing and the changing factors brands must navigate to maximize their marketing dollars. Below is the excerpt from the episode and link to listen in.
Influencer marketing is relatively new… One of the things I look for first in ever single influencer we work with, is do they have …”
— Josh Claflin, Digital Marketer
Over the last few weeks we’ve unveiled a lot of behind the scenes content from GoWild. Today I have one of the better looks under the hood of outdoors marketing that you’ll hear.
Brand content doesn’t happen like your personal content. It’s not spur of the moment. Brands have content calendars, copywriters, photographers, designers, strategists, account managers and, maybe most importantly, thousands and thousands of dollars at play here.
There is no one philosophy on how to build a brand or spend a budget. Some people live and die by print ads and trade shows. Other brand managers may invest heavily in video content. But lately, there’s been a huge trend to push for influencers.
What is an influencer? A lot of people would generically say it’s someone with a lot of followers. But my guest today is here to tell you having followers doesn’t make you a leader.
Josh Claflin is very knowledgeable. He’s going to unveil some things some outdoor brands might not even want you to know. We’re going to get into how the social media sausage is made. And I will bet that for many of you, he’s going to open your eyes to tell you follower and vanity metrics don’t necessarily make you an influencer. Or even relevant.
In fact, Josh is going to unveil the one thing his company looks for beyond your like counts, follower numbers and impressions. (Source: Ever Restless)
Josh Claflin, Principal at Garrison Everest, helps companies in the outdoor, active, tech and defense industries who are struggling to develop clear brand messaging and increase revenue through online channels.