In today’s outdoor, hunting, tech, and firearms digital marketplace, inbound marketing is a proven methodology. Content has exploded making it harder than ever to stand out online. Inbound marketing attracts customers to your brand based on your ability to solve their problems that attracts, engages and aligns with their lifestyles and creates educational experiences—that add value to your customer’s interests and pursuits. Garrison Everest offers a new way to grow your business and brand online that uses data-driven inbound marketing as a backbone methodology that then integrates brand and influencer marketing tactics to augment your digital marketing efforts to build trust and business growth.
The Inbound Way…
Inbound marketing is based on the model of using content, SEO, social media, email, landing pages and marketing automation to attract strangers to your website, convert them from visitors to leads/contacts (think email marketing) and then close them to customers. After they become customers, you continue to engage and provide a brand experience to them through relevant content, events, and service so that your customers/clients become promoters of your brand.
more leads/contacts are generated by inbound tactics than traditional (print, tradeshow, PR) paid marketing
as many marketers say inbound delivers below average cost per lead/contact than outbound methods
is the average companies save per year by investing more in inbound marketing vs. outbound
Free Download: The Essential Step-by-Step Guide to Inbound Marketing
In this comprehensive guide, you will learn the 6 essential steps to internet marketing success.
- Optimizing Your Website
- Creating Content and SEO
- Implementing a Social Media Strategy
- Converting Visitors into Subscribers
- Nurturing Subscribers into Customers
- Analyzing & Refining Data for better Marketing Decisions
Learn more about inbound marketing:
In the attract phase your goal is to produce content that is remarkable, relevant and that solves your customers’ problems. Content is created in the form of blogs, whitepapers, ebooks, webinars, videos, and infographics. You start by creating content based on “buyer personas.” A buyer persona is essentially your target market or ideal customer. In order to create amazing content that generates and attracts the “right” traffic to your website, content must be tailored towards your ideal customer. Once content is developed and ready to be published — SEO and social media networking sites like Twitter, LinkedIn, Facebook and Instagram (also with the help of influencers) are then utilized to broadcast your content far and wide. By creating relevant, interesting and problem-solving content you begin to generate traffic to your website that gives you the opportunity to introduce your brand, grab attention and build trust that converts visitors into leads and/or contacts.
Once you begin generating traffic, it now becomes your job to entice your visitors with information they can’t resist by setting up free downloadable offers like ebooks, whitepapers videos, and webinars based on topics that solve their problems. You can now begin to draw your visitors further down into the sales funnel by gathering their information that turns them into a lead or contact. By setting up CTAs (Call-to-Actions) and landing pages on your website, your goal is to gather basic information so you can qualify them as a potential customer. Now that your lead has “opt-in” you have the permission to email them additional offers and content that moves them to the close stage or purchase decision.
Now that you have a new customer or client—doesn’t mean that the relationship is. We all know the best marketing is referral-based. If you’ve done a good job for your customer/client, now is the time to continue to delight them and turn them into promoters of your brand. This is where an ongoing experience with your brand’s products or services are added to the marketing process to continue the relationship that maximizes customer lifetime value (CLTV).
How Much Does Inbound Marketing Cost?
Inbound marketing is a proven online marketing methodology for today’s digital economy. By seeking to provide value, information, solutions, and education (and entertainment), you build trust and affinity that can turn your customers into raving fans and promoters over time. Typical inbound marketing campaigns require an annual commitment of $3,500 – $15,000 per month (in addition to a HubSpot Subscription) depending on your sales goals and objectives. Inbound marketing is best suited for growth-stage B2C companies or B2C companies that involve a considered buying process.
For a free inbound marketing assessment and to learn how inbound marketing can grow your business, contact us or sign up by clicking the button below.