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Is Your Internet Marketing Driving Sales?
Are you confused on how to optimize your sales funnel?
Are you losing leads due to a long sales process?
Is your new website failing to deliver leads?
Are you ready to take full advantage of internet marketing?
The Inbound Way…
Inbound marketing is based on the model of using content, SEO, social media, email, landing pages and marketing automation to attract strangers to your website, convert them from visitors to leads/contacts (think email marketing) and then close them to customers. After they become customers, you continue to engage and provide a brand experience to them through relevant content, events, and service so that your customers/clients become promoters of your brand.
more leads/contacts are generated by inbound tactics than traditional (print, tradeshow, PR) paid marketing
as many marketers say inbound delivers below average cost per lead/contact than outbound methods
is the average companies save per year by investing more in inbound marketing vs. outbound
In today’s digital marketplace, inbound marketing is a proven methodology. Inbound marketing attracts customers to your brand based on your ability to solve and address their problems. Inbound attracts, engages and and creates trust-building experiences that increases traffic, generates leads, shortens the sales cycles, and increases customer lifetime value.
Learn more about inbound marketing:
In the attract phase your goal is to produce content that is remarkable, relevant and that solves your customers’ problems. Content is created in the form of blogs, whitepapers, ebooks, webinars, videos, and infographics. You start by creating content based on “buyer personas.” A buyer persona is essentially your target market or ideal customer. In order to create amazing content that generates and attracts the “right” traffic to your website, content must be tailored towards your ideal customer. Once content is developed and ready to be published — SEO and social media networking sites like Twitter, LinkedIn, Facebook and Instagram (also with the help of influencers) are then utilized to broadcast your content far and wide. By creating relevant, interesting and problem-solving content you begin to generate traffic to your website that gives you the opportunity to introduce your brand, grab attention and build trust that converts visitors into leads and/or contacts.
Once you begin generating traffic, it now becomes your job to entice your visitors with information they can’t resist by setting up free downloadable offers like ebooks, whitepapers videos, and webinars based on topics that solve their problems. You can now begin to draw your visitors further down into the sales funnel by gathering their information that turns them into a lead or contact. By setting up CTAs (Call-to-Actions) and landing pages on your website, your goal is to gather basic information so you can qualify them as a potential customer. Now that your lead has “opt-in” you have the permission to email them additional offers and content that moves them to the close stage or purchase decision.
Now that you have a new customer or client—doesn’t mean that the relationship is. We all know the best marketing is referral-based. If you’ve done a good job for your customer/client, now is the time to continue to delight them and turn them into promoters of your brand. This is where an ongoing experience with your brand’s products or services are added to the marketing process to continue the relationship that maximizes customer lifetime value (CLTV).
“Inbound marketing is like magic. Establishing yourself as an expert and making your presence and expertise known on the internet are key. It’s all about providing free knowledge to the market you serve and showing those you educate how you can provide even more value to them as clients or customers. The team at Garrison Everest are magicians. If you’re good at what you do, they can make it happen for you as they have for us.”
– Executive Director, Orchid Advisors
HOW TO GET STARTED
SCHEDULE A CALL
No hard sell. Our first phone call is 100% focused on you and to explore whether or not inbound marketing will work for your business.
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Our process will guide you in setting goals, clarifying your message, and give you a inbound marketing plan that achieves results.
When your message is clear, and your inbound marketing plan is proven, customers will buy.