BRAND DEVELOPMENT
OUTDOOR, HUNTING AND SHOOTING SPORTS BRANDS
CREATE DISTINCTION
TELL YOUR UNIQUE STORY
FORGE PREFERENCE
Your Brand is Your Most Valuable Business Asset
Most entrepreneurs and business owners rush to market without positioning their brand and clarifying their message. Worse yet, many have to go back and redo their branding months later because they didn’t take the time to do it right. This is why we offer a proven brand development process that helps you save costs, time and hassle.
BRAND DEVELOPMENT PROCESS
CLARIFY
Cut through the clutter to communicate clearly and maximize your business results.
DIFFERENTIATE
Get a clear and simple brand development plan to align your team and attract customers.
POSITION
Become the preferred brand in your market segment.
Brand Development Interview Guide
Building or discovering your brand starts by asking your customers the right questions. In this guide, we give you a framework that helps you interview your stakeholders and customers to uncover what they think of your brand.
We utilize a proven brand strategy development process that has been used in thousands of major motion pictures and is used by the world’s top brands in commercials, print ads and web-based marketing through cost-effective marketing tactics like Facebook Advertising, Inbound Marketing, Email Marketing and Influencer Marketing.
Our brand development strategy provides you with these 5 key points of brand communication:
- Market and competitor investigation
- Positioning
- Brand messaging (StoryBrand)
- Creative implementation (logo, web, packaging, collateral)
- Marketing strategy
- Starting a new company
I’m a start-up and need a logo, business card and website
- Name change
Our name no longer fits who we are - Revitalize a brand
Our identity does not represent us any longer - Revitalize a brand identity
Our identity is outdated - Create an integrated system
Our visual materials do not look the same - When companies merge
We need a new brand to represent the new company - When internal teams lack clarity
Our stakeholders and employees lack direction, meaning, and purpose - Attract talent
We are not attracting the right people
The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists (or eventually will) that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.
- Make it easier for the customer to buy
- Make it easier for the sales team to sell
- Brand clarity and delivery spurs employee motivation
- Increase the value of your company over time
- Brand definition brings clarity to your business goals and direction
- A well-developed brand works for you 24/7
- The brand development exercise creates innovation
- Saves money on future design and advertising costs
- A strong brand creates preference which equals profit
- Attract talented employees
- NEW! Google ranks websites higher that have brand searches
1. Clear Goals
Most businesses do not know where to start when it comes to growth—and if they do, their goals are not SMART (specific, measurable, attainable, realistic or timely). Our process will help you clearly define your goals and move your business towards the objectives that directly impact your bottom line.
2. Clear Messaging
Products and services that can communicate clearly—will be more successful—even if their competitors have a better product. Our proven process will help you clearly communicate your brand’s message that will drive business growth.
3. Innovation
An amazing thing happens during our process—you are forced to think about your business in new ways that fosters innovation. The brand strategy is then interpreted and dramatized into a world-class creative platform (logo, website, collateral, packaging etc.).
4. Differentiation
To compete in today’s competitive and me-too marketplace your brand must cut through the clutter. And it must also keep the customers you have and turn those customers into promoters through great customer service, education and experiences. Our process will help you differentiate, keep current customers and grow.
BRANDS WE’VE HELPED
HOW TO GET STARTED
SCHEDULE A CALL
Get an assessment of your goals, brand and marketing needs.
BUILD A BRAND THAT DIFFERENTIATES
Our process will guide you in creating a brand that differentiates and drives demand.
BUILD A POWERFUL ASSET
When your message is clear and you have a plan that is proven, your customers, employees and stakeholders will pay attention to you.
