BUILD YOUR BRAND

BRAND STRATEGY AND DEVELOPMENT

WE HELP COMPANIES CREATE COMPELLING STORYBRAND MESSAGING THAT WORKS.

A great brand begins with a clear message.

Your brand starts with an innovative and remarkable product or service built on a standard of quality that solves your customer’s problems. A brand can lend status, enhance an experience or make the price feel right. Your idea’s branding must connect with your customers on a personal level. Garrison Everest (StoryBrand Certified) utilizes the StoryBrand™ Framework to answer the four questions every brand must answer: Who is your customer? What is their problem? How will you guide them? How will your product or service benefit their lives? Our brand development strategy addresses these brand components for marketing and sales effectiveness:

Our brand strategy and process address the four growth-driven development phases for marketing and sales effectiveness:

CLARIFY YOUR MESSAGE

Cut through the clutter tocommunicate clearly and maximize your business results.

PATHWAY TO GROWTH

Get a clear and simple plan to grow traffic, leads, contacts and revenue.

ACHEIVE YOUR GOALS

Unlock new opportunities, build influence, change peoples lives and reach your business potential.

Brand Development Interview Guide

Building or discovering your brand starts by asking your customers the right questions. In this guide, we give you a framework that helps you interview your stakeholders and customers to uncover what they think of your brand.

We utilize the StoryBrand™ brand strategy development process that has been used in thousands of major motion pictures and is used by the world’s top brands in commercials, print ads and web-based marketing to clarify your brands message. We then power that message through cost-effective inbound marketing (lead generating PDFS, Email and sales funnels), influencer marketing, and World-Class Creative to achieve your business and growth goals.

Our brand development strategy provides you with these 5 key points of brand communication:

Industry trends and opportunities
Competitor analysis
Clear Brand Messaging via StoryBrand™ Framework
Positioning
Marketing plan

Starting a new company
I’m a start-up and need a logo, business card and website
Name change
Our name no longer fits who we are
Revitalize a brand
Our identity does not represent us any longer
Revitalize a brand identity
Our identity is outdated
Create an integrated system
Our visual materials do not look the same
When companies merge
We need a new brand to represent the new company
When internal teams lack clarity
Our stakeholders and employees lack direction, meaning, and purpose
Attract talent
We are not attracting the right people

The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists (or eventually will) that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.

Make it easier for the customer to buy
Make it easier for the sales team to sell
Brand clarity and delivery spurs employee motivation
Increase the value of your company over time
Brand definition brings clarity to your business goals and direction
A well-developed brand works for you 24/7
The brand development exercise creates innovation
Saves money on future design and advertising costs
A strong brand creates preference which equals profit
Attract talented employees
NEW! Google ranks websites higher that have brand searches

1. Clear Goals
Most businesses do not know where to start when it comes to growth—and if they do, their goals are not SMART (specific, measurable, attainable, realistic or timely). Our process will help you clearly define your goals and move your business towards the objectives that directly impact your bottom line.

2. Clear Messaging
Products and services that can communicate clearly—will be more successful—even if their competitors have a better product. The proven StoryBrand process will help you clearly communicate your brand’s message that will drive business growth.

3. Innovation
An amazing thing happens during our process, you are forced to think about your business in new ways that fosters innovation. The brand strategy is then interpreted and dramatized into a world-class creative platform (logo, website, collateral, packaging etc.).

4. Grow Well
To compete in today’s ultra-competitive marketplace your brand must cut through the clutter. And it must also keep the customers you have and turn those customers into promoters through great customer service. Our process will help you grow well.

YOU’RE IN GOOD COMPANY

WHAT OUR CLIENTS SAY

“

“As the business owner of Outdoor Edge for 25 years, I agree 100% when they say, “It’s all about the marketing”. Garrison Everest has been key to our marketing efforts and has played an integral part in our company’s success for the past 10 years. When we first started working with Garrison Everest, they pushed us to develop a strong and consistent branding theme for our product packaging. This has paid considerable dividends and has pushed our sales to over four times the volume and greatly increased our brand identity and presence in retailers such as Bass Pro Shop, Cabela’s, LL Bean, Gander Mountain, Dick’s Sporting Goods, and Walmart.”
David Bloch, CEOOutdoor Edge

“

“Josh was the first person I met with when I first started my company 11 years ago. I can’t put in words how valuable he has been to me and my team over the years. He helped us initially name our products (including him coming up with the name Momentum Weight Loss System that we eventually sold the trademark for to Weight Watchers for $250,000) and helped us land a partnership with the 4th largest US insurance company. He flat out over-delivers in every way! Without Josh my company would be a shadow of itself. To call him brilliant, valuable and a tremendous resource would be an understatement.”
Jonathan Roche, CEOBreakthrough HW

“

“Josh, Thanks for the great job and superior turnaround.”
– Senior Marketing ManagerPlatts/McGraw-Hil

“

“Garrison Everest’s expertise in corporate communication and marketing was most valuable to us. After investing $180,000 in computer-based training, we were looking for a way to increase traffic to our website’s Learning Management System. Garrison Everest created an in-house advertising campaign that increased traffic and the overall number of courses completed by employees. As a result, our staff is better educated and performs more efficiently and effectively when compared to one year ago.”
David IglickiDirector of Training, Great-West Life

“

“My company had a very positive experience with Garrison Everest. We originally contracted with them to develop our new company’s brand and help us set some initial brand standards. We then extended our contract to have them develop a new website. The process was very efficient, we received all deliverables on time, and appreciated their creative process which incorporated all our feedback and gave us excellent options to choose from, and view different iterations until we got it right. Bottom line – the work product was great and the fees were very reasonable.”
Jeff BergeDirector of Marketing, Altura Associates