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BUILD AN OUTDOOR BRAND
YOU CAN BE PROUD OF

BRING YOUR IDEA TO LIFE WITH A PROVEN OUTDOOR BRAND DEVELOPMENT PROCESS

SCHEDULE AN ASSESSMENT

CREATE DISTINCTION

  CREATE A MARKETING FOUNDATION

   GROW YOUR BRAND

You’re not a brand, yet. 

Most entrepreneurs and startups don’t have the insight or expertise they need on how to build/market a brand in the ultra-competitive outdoor, hunting, and shooting sports industry. Worse yet, many rush to market, not knowing how to market their product effectively. This is why we offer a proven brand development process refined over the past 18 years that guides you step-by-step in building the successful outdoor brand you envision.

BRAND DEVELOPMENT PROCESS

outdoor brand development process strategy

CLARIFY

Cut through the clutter to communicate clearly and maximize your business results.

DIFFERENTIATE

Get a clear and simple brand development plan to align your team and attract customers.

FOUNDATION

Build the necessary brand marketing assets to grow your brand.

A Brand Development Process That Builds Your Most Important Assets

We utilize a proven brand development process that has been refined over the last 18 years with outdoor brands that will save you time and cost and get your business launched faster.

Our brand development strategy provides you with these 5 key points of brand communication:

  1. Market and competitor research
  2. Positioning
  3. Brand messaging (StoryBrand)
  4. Creative implementation (logo, web, packaging, email, social media, video and collateral)
  5. Marketing strategy
  • Starting a new company
    I’m a start-up and need a logo, business card and website
  • Name change
    Our name no longer fits who we are
  • Revitalize a brand
    Our identity does not represent us any longer
  • Revitalize a brand identity
    Our identity is outdated
  • Create an integrated system
    Our visual materials do not look the same
  • When companies merge
    We need a new brand to represent the new company
  • When internal teams lack clarity
    Our stakeholders and employees lack direction, meaning, and purpose
  • Attract talent
    We are not attracting the right people

The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists (or eventually will) that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.

  • Make it easier for the customer to buy
  • Make it easier for the sales team to sell
  • Brand clarity and delivery spurs employee motivation
  • Increase the value of your company over time
  • Brand definition brings clarity to your business goals and direction
  • A well-developed brand works for you 24/7
  • The brand development exercise creates innovation
  • Saves money on future design and advertising costs
  • A strong brand creates preference which equals profit
  • Attract talented employees
  • NEW! Google ranks websites higher that have brand searches
1. Marketing Foundation
A simple-to-use and optimized website establishes the foundation of all your marketing and sales programs. Everything flows to your website, from SEO, email marketing, influencer marketing, print ads, dealers, and events. We help you build the foundation where all other aspects of your business will grow.
2. Clear Messaging Wins Every Time
Products and services that can communicate clearly—will be more successful—even if your competitors have a better product. Our proven process will help you clearly communicate your brand’s message that will drive business growth in today’s distracted world.
3. Innovation
An amazing thing happens during our process—you are forced to think about your business in new ways that fosters innovation. The brand strategy is then interpreted and dramatized into a world-class creative platform (logo, website, collateral, packaging etc.).
4. Differentiation
To compete in today’s competitive and me-too marketplace your brand must cut through the clutter. And it must also keep the customers you have and turn those customers into promoters through great customer service, education and experiences. Our process will help you differentiate, attract and keep customers and grow.

BRANDS WE’VE HELPED

HOW TO GET STARTED

1

SCHEDULE AN ASSESSMENT

Get an assessment of your product, target market and marketing needs.

2

DEVELOP YOUR BRAND

Our process will guide you in creating a brand that differentiates and builds a foundation to grow your outdoor business.

SEE YOUR IDEA COME TO LIFE

When you have the right plan, platform and marketing plan, you’ll have the necessary components to grow your outdoor business.

SCHEDULE AN ASSESSMENT
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