IDENTIFY YOUR MARKET
GROW YOUR BRAND
Your Brand is Your Most Valuable Business Asset
Most entrepreneurs and business owners rush to market without positioning their brand and clarifying their message properly. Worse yet, many have to go back and redo their branding months later because they didn’t take the time to do it right. This is why we offer a proven brand development process that helps you save costs, time and hassle.
Our brand strategy process consists of four market busting phases that differentiates your brand for growth.
BRAND DEVELOPMENT PROCESS
CLARIFY YOUR MESSAGE
Cut through the clutter to communicate clearly and maximize your business results.
Get a clear and simple plan to help you stand out in the crowded me-too marketplace.
BECOME A STAND OUT BRAND
Unlock new opportunities, build influence, change peoples lives and reach your business potential.
We utilize a proven brand strategy development process that has been used in thousands of major motion pictures and is used by the world’s top brands in commercials, print ads and web-based marketing through cost-effective marketing tactics like Facebook Advertising, Inbound Marketing, Email Marketing and Influencer Marketing.
- Market and competitor investigation
- Brand messaging (StoryBrand)
- Creative implementation (logo, web, packaging, collateral)
- Marketing strategy
- Starting a new company
I’m a start-up and need a logo, business card and website
- Name change
Our name no longer fits who we are
- Revitalize a brand
Our identity does not represent us any longer
- Revitalize a brand identity
Our identity is outdated
- Create an integrated system
Our visual materials do not look the same
- When companies merge
We need a new brand to represent the new company
- When internal teams lack clarity
Our stakeholders and employees lack direction, meaning, and purpose
- Attract talent
We are not attracting the right people
The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists (or eventually will) that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.
- Make it easier for the customer to buy
- Make it easier for the sales team to sell
- Brand clarity and delivery spurs employee motivation
- Increase the value of your company over time
- Brand definition brings clarity to your business goals and direction
- A well-developed brand works for you 24/7
- The brand development exercise creates innovation
- Saves money on future design and advertising costs
- A strong brand creates preference which equals profit
- Attract talented employees
- NEW! Google ranks websites higher that have brand searches
1. Clear Goals
Most businesses do not know where to start when it comes to growth—and if they do, their goals are not SMART (specific, measurable, attainable, realistic or timely). Our process will help you clearly define your goals and move your business towards the objectives that directly impact your bottom line.
2. Clear Messaging
Products and services that can communicate clearly—will be more successful—even if their competitors have a better product. Our proven process will help you clearly communicate your brand’s message that will drive business growth.
An amazing thing happens during our process—you are forced to think about your business in new ways that fosters innovation. The brand strategy is then interpreted and dramatized into a world-class creative platform (logo, website, collateral, packaging etc.).
To compete in today’s competitive and me-too marketplace your brand must cut through the clutter. And it must also keep the customers you have and turn those customers into promoters through great customer service, education and experiences. Our process will help you differentiate, keep current customers and grow.
BRANDS WE’VE HELPED
WHAT OUR CLIENTS SAY
“As the business owner of Outdoor Edge for 25 years, I agree 100% when they say, “It’s all about the marketing”. Garrison Everest has been key to our marketing efforts and has played an integral part in our company’s success for the past 10 years. When we first started working with Garrison Everest, they pushed us to develop a strong and consistent branding theme for our product packaging. This has paid considerable dividends and has pushed our sales to over four times the volume and greatly increased our brand identity and presence in retailers such as Bass Pro Shop, Cabela’s, LL Bean, Gander Mountain, Dick’s Sporting Goods, and Walmart.”David Bloch, CEOOutdoor Edge
“Josh was the first person I met with when I first started my company 11 years ago. I can’t put in words how valuable he has been to me and my team over the years. He helped us initially name our products (including him coming up with the name Momentum Weight Loss System that we eventually sold the trademark for to Weight Watchers for $250,000) and helped us land a partnership with the 4th largest US insurance company. He flat out over-delivers in every way! Without Josh my company would be a shadow of itself. To call him brilliant, valuable and a tremendous resource would be an understatement.”Jonathan Roche, CEOBreakthrough HW
“Josh, Thanks for the great job and superior turnaround.”– Senior Marketing ManagerPlatts/McGraw-Hil
“Garrison Everest’s expertise in corporate communication and marketing was most valuable to us. After investing $180,000 in computer-based training, we were looking for a way to increase traffic to our website’s Learning Management System. Garrison Everest created an in-house advertising campaign that increased traffic and the overall number of courses completed by employees. As a result, our staff is better educated and performs more efficiently and effectively when compared to one year ago.”David IglickiDirector of Training, Great-West Life
“My company had a very positive experience with Garrison Everest. We originally contracted with them to develop our new company’s brand and help us set some initial brand standards. We then extended our contract to have them develop a new website. The process was very efficient, we received all deliverables on time, and appreciated their creative process which incorporated all our feedback and gave us excellent options to choose from, and view different iterations until we got it right. Bottom line – the work product was great and the fees were very reasonable.”Jeff BergeDirector of Marketing, Altura Associates
HOW TO GET STARTED
SCHEDULE A CALL
Get an assessment of your goals, brand and marketing needs.
BUILD A BRAND THAT DIFFERENTIATES
Our process will guide you in creating a brand that differentiates and drives demand.
GROW YOUR BUSINESS
When your brand message is clear and you have a plan that is proven, customers will pay attention to you.