WE HELP COMPANIES CREATE COMPELLING BRAND MESSAGING THAT WORKS.
CLARIFY YOUR MESSAGE
Cut through the clutter to communicate clearly and maximize your business results.
PATHWAY TO GROWTH
Get a clear and simple plan to grow traffic, leads, contacts and revenue.
ACHEIVE YOUR GOALS
Unlock new opportunities, build influence, change peoples lives and reach your business potential.
A great brand begins with a clear message.
Your brand starts with an innovative and remarkable product or service built on a standard of quality that solves your customer’s problems. A brand can lend status, enhance an experience or make the price feel right. Your idea’s branding must connect with your customers on a personal level. Based on the StoryBrand™ Framework. It takes thought, research, analysis and investigation to answer the four questions every brand must answer: Who is your customer? What is their problem? How will you guide them? How will your product or service benefit their lives? Our brand development strategy addresses these brand components for marketing and sales effectiveness:
Our brand strategy and process address the four growth-driven development phases for marketing and sales effectiveness:
Brand Development Interview Guide
Building or discovering your brand starts by asking your customers the right questions. In this guide, we give you a framework that helps you interview your stakeholders and customers to uncover what they think of your brand.
We utilize the StoryBrand™ brand strategy development process that has been used in thousands of major motion pictures and is used by the world’s top brands in commercials, print ads and web-based marketing.
We build strong brand foundations through the brand development process—that aligns the customer and employee experience with clear messaging to create authentic human connections. We then empower those connections through digital and cost-effective inbound marketing, influencer marketing, and customer service methods to achieve your business and sales goals.
Our brand development strategy provides you with these 10 key points of brand communication:
- Industry trends and opportunities
- Competitor analysis
- Customer insights and expectations
- Communication audit
- Clear messaging
- Goal setting
- Value proposition
- Positioning
- Customer transformation
- Marketing plan
- Starting a new company
I’m a start-up and need a logo, business card and website
- Name change
Our name no longer fits who we are - Revitalize a brand
Our identity does not represent us any longer - Revitalize a brand identity
Our identity is outdated - Create an integrated system
Our visual materials do not look the same - When companies merge
We need a new brand to represent the new company - When internal teams lack clarity
Our stakeholders and employees lack direction, meaning, and purpose - Attract talent
We are not attracting the right people
The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists (or eventually will) that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.
- Make it easier for the customer to buy
- Make it easier for the sales team to sell
- Brand clarity and delivery spurs employee motivation
- Increase the value of your company over time
- Brand definition brings clarity to your business goals and direction
- A well-developed brand works for you 24/7
- The brand development exercise creates innovation
- Saves money on future design and advertising costs
- A strong brand creates preference which equals profit
- Attract talented employees
1. Clear Goals
Most businesses do not know where to start when it comes to growth—and if they do, their goals are not SMART (specific, measurable, attainable, realistic or timely). Our process will help you clearly define your goals and move your business towards the objectives that directly impact your bottom line.
2. Clear Messaging
Products and services that can communicate clearly—will be more successful—even if their competitors have a better product. Our process will help you clearly communicate your brand’s message and how it solves your customer’s problems.
3. Innovation
An amazing thing happens during our process, you are forced to think about your business in new ways that fosters innovation. The brand strategy is then interpreted and dramatized into a world-class creative platform (logo, website, collateral, packaging etc.).
4. Grow Well
To compete in today’s ultra-competitive marketplace your brand must cut through the clutter. And it must also keep the customers you have and turn those customers into promoters through great customer service. Our process will help you grow well.
YOU’RE IN GOOD COMPANY
WHAT OUR CLIENTS SAY
HOW TO GET STARTED
SCHEDULE A CALL
No hard sell. No baseless marketing advice. Our first phone call is 100% focused on you and your goals.
GET A PLAN
Our process will guide you in creating clear messaging and give you a marketing plan that achieves results.
ACHIEVE RESULTS
When your message is clear, and your plan is proven, customers will buy—no matter what industry you’re in.
