Brand Development

Great brands begin with great ideas. Your brand starts with an innovative and remarkable product or service built on a standard of quality that solves your customer’s problems. A brand can lend status, enhance an experience or make the price feel right. Your idea’s branding must connect with your customers on a personal level. You must know who they are, what makes them tick and how to best deliver your idea to them. It takes thought, research, analysis and investigation to answer the 4 questions every brand must answer: Who are you? Who needs to know? How will they find you? Why should they care?

Our brand development strategy addresses these 5 business components for marketing and sales effectiveness:

Brand Development Interview Guide

Building or discovering your brand starts by asking your customers the right questions. In this guide, we give you a framework that helps you interview your customers to uncover what they think of your brand so that you can create your buyer persona.

We build strong brand foundations through our proprietary brand development process—that aligns the customer and employee experience with brand perception to create authentic human connections. We then empower those connections through traditional, digital and cost-effective inbound marketing methods to achieve your business and sales goals.

Our brand development strategy provides you with these 15 key points of brand communication:

1. Industry trends and opportunities
2. Competitor analysis
3. Customer insights and expectations
4. Stakeholder insights
5. Buyer persona identification
6. Communication audit
7. Mission, vision and purpose (the why behind the what)
8. Value proposition
9. Claim of distinction
10. Positioning
11. Business strategy and goal setting
12. Budgeting
13. Employer branding
14. Talent management & recruitment
15. Go-to-market planning

Why is developing your brand so important?
A brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) one person has about your product, service or company. A developed brand makes it easier for the customer to buy and makes it easier for the sales force to sell. It is this premise that makes brand strategy development an important central aspect of generating leads, acquiring new customers and growing business. You cannot compete effectively without brand development because if you don’t know what your brand stands for, how will your customers?

Today, companies must stand for something in order to effectively influence choice. These days, potential customers have ever increasing expectations for quality. Companies are bound by reputation and performance. So it goes without saying that branding is an essential component to the process of meeting the demands that people have for excellence.

Our branding agency knows that developing and establishing your company’s position is a major function and element of marketing because it is synonymous with your image. In other words, your brand is who you are and what sets you apart from other competitors. Every business owner sets out with great ambition and the desire to achieve their goals and see their company prosper. Proper branding will result in higher sales of not only your product or service but your mission and philosophy.

A brand is more than a symbol, a name, or design, it is the identity of your service, product, or company. While the art of branding is not arduous in and of itself, there is indeed a method to establishing a brand’s development that can better be handled by a firm like our branding agency.

Garrison Everest delivers careful branding management to ensure that your company is properly oriented toward its brand mission, to effectively steer your product or service toward the direction of its target market, and to establish the ultimate goal: brand preference.