BUILD AN OUTDOOR BRAND
YOU CAN BE PROUD OF

BRING YOUR IDEA TO LIFE WITH A PROVEN OUTDOOR BRAND DEVELOPMENT PROCESS

CREATE DISTINCTION

CREATE A MARKETING FOUNDATION

GROW YOUR BRAND

You’re not a brand, yet.

Most entrepreneurs and startups don’t have the insight or expertise they need on how to build/market a brand in the ultra-competitive outdoor, hunting, and shooting sports industry. Worse yet, many rush to market, not knowing how to market their product effectively. This is why we offer a proven brand development process refined over the past 18 years that guides you step-by-step in building the successful outdoor brand you envision.

BRAND DEVELOPMENT PROCESS

SCHEDULE AN ASSESSMENT

CLARIFY

Cut through the clutter to communicate clearly and maximize your business results.

DIFFERENTIATE

Get a clear and simple brand development plan to align your team and attract customers.

FOUNDATION

Build the necessary brand marketing assets to grow your brand.

A Brand Development Process That Builds Your Most Important Assets

We utilize a proven brand development process that has been refined over the last 18 years with outdoor brands that will save you time and cost and get your business launched faster.

Our brand development strategy provides you with these 5 key points of brand communication:

Market and competitor research
Positioning
Brand messaging (StoryBrand)
Creative implementation (logo, web, packaging, email, social media, video and collateral)
Marketing strategy

Starting a new company
I’m a start-up and need a logo, business card and website
Name change
Our name no longer fits who we are
Revitalize a brand
Our identity does not represent us any longer
Revitalize a brand identity
Our identity is outdated
Create an integrated system
Our visual materials do not look the same
When companies merge
We need a new brand to represent the new company
When internal teams lack clarity
Our stakeholders and employees lack direction, meaning, and purpose
Attract talent
We are not attracting the right people

The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists (or eventually will) that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.

Make it easier for the customer to buy
Make it easier for the sales team to sell
Brand clarity and delivery spurs employee motivation
Increase the value of your company over time
Brand definition brings clarity to your business goals and direction
A well-developed brand works for you 24/7
The brand development exercise creates innovation
Saves money on future design and advertising costs
A strong brand creates preference which equals profit
Attract talented employees
NEW! Google ranks websites higher that have brand searches

1. Marketing Foundation

A simple-to-use and optimized website establishes the foundation of all your marketing and sales programs. Everything flows to your website, from SEO, email marketing, influencer marketing, print ads, dealers, and events. We help you build the foundation where all other aspects of your business will grow.

2. Clear Messaging Wins Every Time

Products and services that can communicate clearly—will be more successful—even if your competitors have a better product. Our proven process will help you clearly communicate your brand’s message that will drive business growth in today’s distracted world.

3. Innovation

An amazing thing happens during our process—you are forced to think about your business in new ways that fosters innovation. The brand strategy is then interpreted and dramatized into a world-class creative platform (logo, website, collateral, packaging etc.).

4. Differentiation

To compete in today’s competitive and me-too marketplace your brand must cut through the clutter. And it must also keep the customers you have and turn those customers into promoters through great customer service, education and experiences. Our process will help you differentiate, attract and keep customers and grow.