Nashville, Tennessee — Standing out in the competitive outdoor, shooting sports and defense marketplace can be difficult—if not impossible. Everyone says and does the same things that hinder the best products and services from reaching their potential. And with more distractions from smartphones, emails and advertisements, having a clear and concise message is more important than ever.
Garrison Everest is pleased to announce its StoryBrand certification and that it is now offering this proven framework to the outdoor and firearms industry. The StoryBrand framework is based on New York Times best-selling author Donald Miller’s Building a StoryBrand, Clarify Your Message so Customers will Listen. Its framework is built around the power of storytelling that is applied to marketing to help brands communicate more clearly in the age of distraction. StoryBrand helps outdoor, firearms and defense brands do the following:
- Answer the seven universal story points all humans respond to
- Understand the real reason customers make purchases
- Learn to simplify a brand message so people understand and act on it
- Learn to create the most effective messaging for websites, advertising, email and social media
Thousands of businesses have trusted StoryBrand to help them clarify their message, revolutionize their marketing, and grow their businesses. It has been used in major motion pictures, award-winning websites and ad campaigns.
“I see many brands not communicating clearly as I look across the industry. Confusing messaging is stymieing their growth and perhaps the growth of our industry. StoryBrand helps you clarify your message so customers will listen,” says Josh Claflin, president of Garrison Everest.
About Garrison Everest
Do you struggle to stand out in the marketplace? Whether you’re just starting out or looking to take your product or service to the next level, get the guidance, expertise and assurance you need to maximize your marketing dollars, rise above the marketplace noise and beat your competition. Garrison Everest offers several marketing solutions to help you stand out, attract new customers and grow your business. Schedule a call at www.garrisoneverest.com
StoryBrand helps brands clarify their message so that customers listen. The StoryBrand framework, which is trusted by over 10,000 organizations, will help you confidently create websites and emails that actually work, without spending a fortune on marketing that doesn’t. Learn more at www.storybrand.com
Garrison Everest is offering a Webinar: How to Stand Out In the Marketplace with StoryBrand on Tuesday, September 10, 2019 at 1PM (Central Time Zone). Seats are limited and will fill up fast. Save your seat at: https://www.garrisoneverest.com/storybrand-webinar
CLEAR MESSAGING TASKLIST
How much is unclear messaging costing you?
The following tasklist will help you (the business leader, director or executive) in the outdoor, hunting, adventure or shooting sports industry determine if your message is clear. It will help you and your team think about how to make your customer “the hero,” and position your brand as the “the guide” that will revolutionize your marketing.
- Introduction to a 7-part framework to clarify your message
- Know what to say and what order to say it in
- Give your team a messaging process that can be implemented across all your marketing materials