Outdoor Industry Marketing Results

12-Month Brand Development and E-commerce
E-commerce Company

Challenge
Garrison Everest was approached by a 2-year old consumer products company who had big growth goals that were having trouble getting traction in the marketplace. Due to the cost of entry to place print advertising—they were looking for other means to make their brand known. 

Solution
A rebrand was conducted that included new packaging, product photography, logo, and e-commerce website to make their products more appealing and more attractive to prospective buyers. Next, we built out three digital marketing programs that included SEO, email automation, and industry partnerships. To build brand awareness, the SEO program utilized content and industry writers to build backlinks on popular publisher sites. On-page and off-page optimization was also included. Lastly, we began engaging on social media daily, which added a human component versus a faceless brand image with their followers who in the end, shared the client’s posts with their followers.

Results

Key Takeaway
If you have a high-quality product and provide an excellent customer experience, implementing professional branding, SEO/content marketing, and email automation can significantly enhance your online brand and profitability. 

12-Month Influencer Marketing Campaign
Accessories Company

Challenge
A mid-growth company was having problems getting its product to penetrate a competitive accessory segment. Print and banner advertising provided diminishing returns, which set them looking for other ways to get more bang for their marketing dollar.

Solution
Garrison Everest provided an influencer marketing strategy that worked with prominent industry celebrities and social media influencers to raise awareness of their product.

Results

Key Takeaway
The influencer marketing program stood out because of its low CPM. To put it in context, the cost per thousand impressions (CPM) was $6.5, significantly lower than the CPM of banner ads on top websites, which can cost as much as $25. As a result, influencer marketing delivered excellent value for the company, contributing to the success of its now industry-leading product.

24-Month Inbound Marketing
B2B Service Company

Challenge
Faced with growing competition and a changing landscape, a B2B company contacted Garrison Everest to help them differentiate in the marketplace and generate leads and customers online. 

They were already placing large print buys but were not getting good returns, nor were they able to track their results which made them feel like they were throwing their money out the window.   

Solution
We started with a comprehensive brand development assignment that led to a website redesign and a 12-month inbound marketing campaign-powered by HubSpot. Over the next 12 months, traffic increased, leads multiplied, and, through automation, we nurtured those leads into customers. The first campaign was so successful that they renewed for an additional 12 months and eventually hired an in-house resource to carry on the program. 

Results

Key Takeaway
For this B2B business, inbound marketing (content, SEO, email marketing, and social media) is a highly effective way to drive qualified traffic, create thought leadership and authority in your segment, and generate customer lifetime value.

12-Month Email Automation
Fishing Product Company

Challenge
A fishing company brand aimed to increase its business by 50%. However, their message was unclear, and their brand did not inspire trust to compete with their rivals.

Solution
A rebrand was completed, incorporating StoryBrand™ messaging, updating the e-commerce website, and implementing a sales funnel with a lead generator and email automation. The results were substantial, resulting in a 202% YOY growth surpassing their goal.

Results

Key Takeaway
By having a clear message and integrating email automation into your E-Commerce website, you can create a revenue generator that works for you 24/7/365. This company expanded into other high-yielding ROI marketing tactics such as influencer marketing, email marketing, and SEO to further accelerate their growth.

5-Year Growth Marketing
Accessories Company

Challenge: An international manufacturing company aimed to break into the lucrative U.S. shooting sports market with its patented product. However, it faced significant challenges due to a limited budget and stiff competition—mainly since it couldn’t advertise on major social media platforms.

Solution: Garrison Everest refined their messaging and brand and targeted their key market segment. We then concentrated on promoting the product through niche forums and influencers and implemented a comprehensive SEO and email marketing strategy. We coupled this with HubSpot Service to provide top-notch customer service that averages a 98 NPS (Net Promotor Score). As we identified the most effective channels, we scaled our efforts accordingly. This approach led to an impressive average annual growth rate of over 462.95%, demonstrating the strategy’s effectiveness in driving sustained growth, giving the company ample profitability and the ability to expand in 2025.

Results

Key Takeaway
Entering a new market with an unproven product and without the ability to advertise on digital channels can be a long road. However, profitability and a long-term vision are sometimes more critical for companies to build their brand and customer base over time.