In the last few years, we’ve seen a massive shift in the relationship between businesses and customers. Your customers have more control, more options, and higher expectations. Today, customers don’t tolerate scripts, queues, or robotic repetition. They demand conversational, contextual, human interactions. We all love and value our customers, but the way we’ve been trying to help them no longer works.

As more channels of advertising are taken away from marketers in the outdoor, hunting, marine and firearms industry—it becomes necessary to focus on how to keep customers and increase customer lifetime value.

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