If you’ve made it to any of the recent trade shows in the hunting, firearms or outdoor industry—you may have heard about something called inbound marketing or sometimes called digital or content marketing. Outdoor companies are looking for ways to bring their brands online and to reach broader audiences that they were once limited to because of expensive media buys or trade show fees. They may also be looking for ways to reduce their marketing spend and get a better return on investment from their hard-earned marketing dollars.
To help you understand—we’ve put together the below infographic to help explain the differences between inbound and outbound marketing; and how it can help your company move its marketing online—versus spending more on trade show, print and T.V.
Free Ebook: The Essential Step-by-Step Guide to Inbound Marketing
for the Hunting and Outdoor Industry
In this comprehensive guide, you will learn the 6 essential steps to internet marketing success.
1. Optimizing Your Website
2. Creating Content
3. Implementing a Social Strategy
4. Converting Visitors into Leads
5. Nurturing Leads into Customers
6. Analyzing & Refining Data
By Josh Claflin, Brand Development, Inbound Marketing & Creative Strategy
Josh helps brands in the hunting, outdoor and firearms industry who are struggling to develop their brand; grow, stabilize or increase profits through their websites; increase revenue through online channels and enter the digital era of marketing.