With SHOT Show 2017 right around the corner, it’s do or die time for most firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related product manufacturers and service providers.
Buyers, dealers, distributors are all looking for the next big thing and to make profitable deals to stock their shelves and inventory for the coming year. The largest trade show of its kind in the world and the fifth largest trade show in Las Vegas, the SHOT Show features more than 1,600 exhibitors filling booth space covering 630,000 net square feet. The show, which is a trade-only event, attracts more than 62,000 industry professionals from all 50 states and 100 countries. (Source: NSSF)
With so much of your hard earned money going into SHOT (booth design, travel expenses, sponsorships, product and staff)—the question then becomes, is SHOT Show going to pay off? Have you done the work of attracting buyers and prospects before the show that delivers qualified leads? Or is your approach more based on booth babes, free t-shirts and a celebrity selfie station to drive traffic? Isn’t there a more strategic, effective and trackable way that will make the most important trade show of the year pay off?
In the infographic below, we help you think through how an inbound marketing approach to SHOT Show can increase your sales opportunities by 20%. (Source: Demand Gen) And that continues to build sales and that creates a foundation for an effective and powerful marketing strategy all year long.
SHOT Show preparation begins right after the show is over. By taking this approach, your 2018 SHOT Show will be more successful.
Free Ebook: The Inbound Marketing Trade Show Planning Guide
In this planning guide, you will learn how to use inbound marketing to make your trade show more successful and profitable.
- Picking the right tools
- Defining clear, measurable goals
- Tracking and measurement
- What to do before, during and after the show
- Tips and tricks to drive booth traffic
By Josh Claflin, Brand Development, Inbound Marketing & Creative Strategy
Josh helps brands in the hunting, outdoor and firearms industry who are struggling to develop their brand; grow, stabilize or increase profits through their websites; increase revenue through online channels and enter the digital era of marketing.