Jonathan Roche is an Award-Winning Fitness Expert, Best-Selling Author, a 23-time Boston Marathon Finisher (running 22 of them to raise funds for Dana-Farber Cancer Institute) and a 12-time Ironman Triathlon Finisher. Jonathan is the Founder and CEO of Breakthrough Health, Inc. and the creator of Energy UP. His first book (“The No Excuses Diet”, which is an Anti-Diet book) hit #3 on the Amazon Best Seller List and was featured on The Today Show. He is currently finalizing his second book titled “The 12 Key Habits to Permanent Weight Loss!” that will be released in April of 2019. The goal from day one was to provide innovative and personalized fitness and weight loss solutions that meet our members where they are on their fitness and weight loss journeys.

Garrison Everest guided Breakthrough Health through the brand development process that included the naming of the company and the development of its flagship product; Momentum – (now the No Excuses Workout System). The patented No Excuses Workout System or NEWO – the only fitness and weight loss product based on interval training, heart rate monitor and the support mechanisms to help members maximize their workout time, stay motivated and eat right.

Through our efforts, Breakthrough Health was able to sell its Momentum brand to Weight Watchers in the Summer of 2008 – validating Garrison Everest’s brand development process. In the process, Breakthrough, now in its third iteration of its initial offering is transforming a new category in the health and wellness space through online coaching and interval workouts.

momentum_branding

How we helped

  • Brand development
  • Naming
  • Strategic planning & consultation
  • Logo design
  • Tagline: “Believe you can.”
  • Website(s) eCommerce
  • Fulfillment
  • Packaging / product development
  • Stationery & marketing collateral
  • Infomercial
  • Sales/investor presentations
  • User interface design for online personal
    trainer application
  • Package Design
NEWO Package Design
Package Design

“Josh was the first person I met with when I first started my company 11 years ago. I can’t put in words how valuable he has been to me and my team over the years. He helped us initially name our products (including him coming up with the name Momentum Weight Loss System that we eventually sold the trademark for to Weight Watchers for $250,000) and helped us land a partnership with the 4th largest US insurance company. He flat out over-delivers in every way! Without Josh my company would be a shadow of itself. To call him brilliant, valuable and a tremendous resource would be an understatement.”

– CEO, Jonathan Roche