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Most shooters pay high retail markup prices for optics that underperform. TRACT designs and engineers high-performance optics and gives you the ongoing personalized support you need to accomplish your goals.

Founded by two former employees of Nikon, TRACT Optics, set out to create high-performance optics without the high-retail markup. TRACT utilizes a direct-to-consumer model that allows them to not only manufacture higher-quality performance-grade optics without high retail markup costs but also to deliver a personalized online brand experience.

Garrison Everest helped TRACT clarify its message as well as improve its SEO, website conversion rates and enhance its Magento e-commerce website. In addition, we designed the new Impact Ballistics App, available on the Apple App and Google Play store.

How we helped

Rifle Scope Hunting Web Design

TRACT Optics Impact Ballistics App