Most shooters pay high retail markup prices for optics that underperform. TRACT designs and engineers high-performance optics and gives you the ongoing personalized support you need to accomplish your goals.

Founded by two former employees of Nikon, TRACT Optics, set out to create high-performance optics without the high-retail markup. TRACT utilizes a direct-to-consumer model that allows them to not only manufacture higher-quality performance-grade optics without high retail markup costs but also to deliver a personalized online brand experience.

Garrison Everest helped TRACT clarify its message as well as improve its SEO, website conversion rates and enhance its Magento e-commerce website.

How we helped

Rifle Scope Hunting Web Design