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A Guide to Creating Buyer Personas


Do You Really Know Who Your Customers Are?

It’s important to establish buyer personas for your business so you can clarify your brand, segment your audience and create stronger marketing campaigns. But how do you start researching and creating these personas from scratch?

Our free, customizable buyer persona template will let you easily organize your research to create your very own buyer personas.

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This offer includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing

Download this Guide