Brand Development

Our proprietary brand development approach—Brand+People™ —believes your people are the key differentiator in a marketplace full of identical competitors. We focus on brand alignment through employee engagement, customer experience and brand perception to create authentic human connections for business growth and success.

Today’s consumer behavior demands your brand stand for something. Your brand must stand out from the phonies and connect with your customers in believable, authentic ways. Our proprietary brand strategy development and process combines your corporate brand and employer brand that results in increased employee engagement, innovation and purpose that enhances the customer experience enabling you to generate more leads, acquire more customers and attract talent.

brand development strategyOur brand development process will help you:

• Connect with your customers
• Delight your customers
• Acquire more customers
• Generate more sales leads
• Position, build and maximize your brand
• Foster innovation

• Attract talent
• Enhance your company culture
• Reduce turnover costs

Examples of what we do:

  • We worked with a leading Attorney and Financial Advisor Company to strengthen brand and market position through streamlined marketing communications.
  • We helped a Emergency Physician Practice to rebrand, rename and reposition to become the leading emergent care provider in a local market.
  • For a Health and Wellness Company, we developed an entire brand strategy that included naming, creative platform, packaging and web based applications. The brand was later sold to a leading weight loss company.
  • We created an entire new look and content strategy for a tech start-up in Silicon Valley.

A strong brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) one person has about your product, service or company. Valuations of the top companies in the world suggest that close to thirty to seventy percent of the company’s value (all assets included) account for brand equity. A strong brand makes it easier for the customer to buy and makes it easier for the sales force to sell. It is this premise that makes brand strategy development an important central aspect of generating leads, acquiring new customers and growing business.

Starting a new company
I’m a start-up and need a logo, business card and website

Name change

Our name no longer fits who we are

Revitalize a brand
Our identity does not represent us any longer

Revitalize a brand identity
Our identity is outdated

Create an integrated system
Our visual materials do not look the same

When companies merge
We need a new brand to represent the new company

When internal teams lack clarity
Our employees lack direction, meaning and purpose

Attract Talent
We are not attracting the right people

The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.

• Make it easier for the customer to buy
• Make it easier for the sales team to sell
• Brand clarity and delivery spurs employee motivation
• Increase the value of your company over time
• Brand definition brings clarity to your business goals and direction
• A well developed brand works for you 24/7
• The brand development exercise creates innovation
• Saves money on future design and advertising costs
• A strong brand creates preference which equals profit
• Attract talented employees

Brand development is the process of taking your business strategy and discovering what makes it unique and distinct.
Brand Development Process
Our best-practices process is designed to “dig” for the “claim of distinction” that can be developed into a comprehensive plan that outlines the customer value proposition, positioning statement and brand attributes (personality, promise, mission etc.).

Below is a brief description and outline we take to uncover your business’ brand essence:

1. Prepare, Survey and Goal Setting
Your input will lay the foundation on which the success of the brand is built. We seek to understand your goals, culture, competitors, ask questions about your internal initiatives and external marketing objectives and other insights to understand where you are now and where you want to go.

2. Discovery and Development
The second step is the discovery and development of the brand strategy. Here we gather all of what we have learned in Step 1 and divide our information into a comprehensive plan that details the brand’s 20 key points of communication. If more information is required, secondary research is conducted.

3. Create and Execute
The brand strategy is then interpreted and dramatized into a creative platform. Upon approval of the creative platform the brand concept is then executed across designated media touch points that may include: logos, websites, newsletters, stationery, emails, intranets, posters, direct mail, demos, collateral, advertisements, packaging etc.

4. Internal Alignment, Adoption and Delivery
Brand adoption and alignment can only be accomplished by your organizations key stakeholders and employees. Adoption starts from the top down. To be successful the process must include the involvement of the company’s leadership and employees to ensure a successful rollout. We help you designate the brand steward(s) within your company and implement the tools necessary to equip your employees to accurately deliver the brand to your customers. After rollout we provide you with the ongoing tools to maximize your brand through your employer branding and external facing marketing initiatives.


B+P

Your people are THE key differentiator in a marketplace full of identical competitors.™

In today’s economy, your people are THE key differentiator in a marketplace full of identical competitors. Brand + People™ is a better way to develop brands. Our proprietary brand development process overlays your brand with your people that maximizes employee engagement, strengthens your customer experience and attracts talent.

Our process will help you:

1. Reduce Turnover Costs
2. Increase Employee Engagement and Productivity
3. Bridge the “Trust Gap” between You and Your Customers
4. Maximize Your Brand
5. Develop an attractive Employer Brand

We help you leverage your people in order to differentiate your brand to innovate and maximize business profitability.

To learn more, please visit www.brandpluspeople.com

To learn more about our unique process and approach contact us or call 800.284.2103.

Allow our Indianapolis branding agency (also based in Denver) to develop your company’s image. This concept may sound fairly basic, but we promise that there is much more to it, at least in theory. Let us explain…

Today, companies must stand for something in order to effectively influence choice. These days, potential customers have ever increasing expectations for quality. Companies are bound by reputation and performance. So it goes without saying that branding is an essential component to the process of meeting the demands that people have for excellence.

Our branding agency knows that developing and establishing your company’s position is a major function and element of marketing because it is synonymous with your image. In other words your brand is who you are and what sets you apart from other competitors. Every business owner sets out with great ambition and the desire to achieve their goals and see their company prosper. Proper branding will result in higher sales of not only your product or service but your mission and philosophy.

A brand is more than a symbol, a name, or design, it is the identity of your service, product, or company. While the art of branding is not arduous in and of itself, there is indeed a method to establishing a brands development that can better be handled by a firm like our  branding agency.

Garrison Everest delivers careful branding management to ensure that your company is properly oriented toward its brand, to effectively steer your product or service toward the direction of its target market, and to establish the ultimate goal of brand recognition.

Our brand development approach seeks to uncover what makes your brand unique, relevant and worth considering. It answers the questions:

  • Who are you?
  • Who needs to know?
  • How will they find out?
  • Why should they care?
  • What is the why behind the what, and how?

A strong brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) one person has about your product, service or company. Our branding agency has discovered that valuations of the top companies in the world suggest that thirty to seventy percent of the company’s value (all assets included) account for brand equity. A strong focused brand makes it easier for the customer to buy and makes it easier for the sales force to sell. It is this premise that makes brand development an important central aspect of starting and growing a business.