Now that it’s officially 2018, you’re undoubtedly itching to get your internet marketing plan firing on all cylinders. In fact, if you’re like most outdoor, hunting and firearm business owners we talk with, you’re hoping to get off on the right foot and overcome the setbacks, distractions, and inconsistencies that might have kept you from achieving your goals this past year.
With the economy predicted to set records and the industry coming to the end of the so-called “reset,” now is the time to maximize your online revenue channels.
In this article, I’ll give you five ways to kick start your internet marketing this year and what you should focus on most to improve your online efforts.
1. Get a Website Audit
A website audit is just an in-depth look into the HTML on your site that reveals any issues with things like search visibility, security, device compatibility, page loading speeds, and so on. With a few simple diagnostics, you might be able to identify problems that have been costing you sales and search engine rankings you didn’t know you were missing. Take a look at these tools to get started:
How many people are finding your business website? What are they looking for, and where are they coming from? You can’t optimize your site for sales and conversions without knowing the answers to these questions, but lots of business owners are afraid to dig into their analytics to find the info they need. A good web design team can help you decipher this information and turn it into actionable next steps. The outcomes can mean more search engine visibility and hence more sales. A tool we recommend is Databox. Databox helps you organize your analytics all in one place so you can quickly analyze and report on your goals without spending hours making spreadsheets and Powerpoint slides.
3. Update Your Text and Images
Is the content on your website out of date? Do you have duplicated paragraphs between pages (or worse, other sites on the internet)? January is the perfect time to review your text and images, ensuring they are all unique, compelling, and current. The last thing you want is to give customers the wrong impression because your images and messaging haven’t been updated in a long time. One tool we use for WordPress websites is Yoast. Yoast will help you identify these problems in a clear way on your WordPress’ dashboard. Look to Google Webmaster Tools as well to uncover issues or hidden malware and hacks that may be causing problems.
4. Check Your Online Reputation
Your online reputation is essentially the sum of what people see when they look up you or your company on Google, YouTube and Facebook. If you aren’t aware of what your reputation is like, or your brand has some negative reviews or comments that need to be addressed—it’s better to take care of things sooner rather than later. Your online interpretation doesn’t just affect your marketing, but also your ability to attract referrals, influencers, earned media and recruit employees.
5. Put a Content Plan in Place
Internet marketing is all about growth and focus. It’s a day-by-day, brick-by-brick type of operation. If you genuinely want to make 2018 a productive year as far as your website is concerned, now is an excellent time to put an inbound marketing plan and editorial calendar in place so you won’t have trouble generating blog posts, lifestyle photography, videos, and other forms of content once you get busy later in the year. Before you know it, SHOT Show and another trade show season will be here—and with it, another year of wasted opportunities.
If you’re looking to make 2018 your best year ever—now is a great time to reach out to our team and schedule a free assessment. In just one short meeting, we’ll be able to show you what you need to put the power of the internet to work for your outdoor, hunting or firearm business this year.
By Josh Claflin, Brand Development, Inbound Marketing & Creative Strategy
Josh helps brands in the hunting, outdoor and firearms industry who are struggling to develop their brand; grow, stabilize or increase profits through their websites; increase revenue through online channels and enter the digital era of marketing.