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How To Use Twitter To Grow Your Business

By October 11, 2014June 7th, 2015Inbound Marketing

Twitter is a great social media platform for businesses. With over 255 million active users and over 500 million tweets per day, it is a very viable network to help grow your business or augment your marketing.

But the question remains for most business owners (and some marketers) … How can I use Twitter to grow my business?

You should use Twitter if you want to drive more traffic to your website, build your personal or corporate brand, interact with your customers or attract new customers. Twitter allows you to inform your customers of new products, provide customer support and create/maintain top–of-mind awareness.

If you’re a start-up or a small-medium sized business looking to generate traffic to your website and grow your business through this cost-effective social media channel, here are 10 tips you should consider.

1. Write an interesting profile description

The first step is to figure out what you should say about yourself or your brand. An interesting description goes a long way. You only have 160 characters to explain who you are. If you’re just starting out, write half of it about your interests and the second half about who you are. 
You can always change it later. 

Here are a few interesting and humorous examples:

  • @jimmyfallon – Astrophysicist

  • @hillaryclinton— Wife, mom, lawyer, women & kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD…
  • @rumpArump — I still don’t understand Twitter, but here I am.
  • @ConanOBrien — The voice of the people. Sorry, people.
  • @karenrclark—I’ve never been a millionaire but I just know I’d be darling at it.
  • @richardbranson— Tie-loathing adventurer and thrill seeker, who believes in turning ideas into reality. Otherwise known as Dr Yes at @virgin!

    Still having trouble? Try the Twitter Bio Generator

2. Choose a professional photo and interesting background image

Recently, I conducted a Twitter test between my personal account and my business account. What I found is that my personal profile—in just two weeks—gained 150 more followers than my business account—and I tweeted the exact same content! The difference? People were more interested in me, than my business. Create a business and personal account and use both accounts to tweet out roughly the same content and see which one grows faster. Get a professional picture taken or choose one that is interesting and one where people can see your face clearly. For your background image, choose an engaging image that represents you or your brand.

3. Write valuable content

The #1 way that you can harness Twitter to grow your business is by creating your own content. By creating valuable content and tweeting it out, you are able to drive traffic to your website or blog. Once you get your followers to your website convert them into leads using call-to-actions and downloadable premium content offers.

4. Tweet valuable content (often) based on your buyer persona
Wondering what to tweet about? Knowing what to tweet about starts with your goals, your ideal customers and your interests. Start by identifying what your interests are and by identifying your buyer persona.

Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.

By understanding your buyer persona, you are able to focus on what kind of content your customers/followers are interested in. This allows you to help solve their problems and in return builds trust, credibility and thought leadership.

Follow people who have the same interests as you. For businesses, follow people who you’d like to work with. Use Alltop to locate, curate and share content.

[box type=”info” size=”large”]Tip: When tweeting, follow the 80/20 rule. This means you want to share 80 percent of other people’s content and only 20 percent of your own content. Don’t make it all about you, make it about your followers. [/box]

How often should I tweet?
Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. The sweet spot is about 22 tweets per day. (Source: Hubspot

[box type=”info” size=”large”]TIP: Track the efficiency of your efforts with TweetStats or Google Analytics to see how much traffic you are driving to your website. Use Followerwonk to understand who your followers are and when they are most active.[/box]

5. Always use images

Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets… so use images as much as you can. (Source: Buffer) Crop your images  to 440 x 220 px so they fit perfectly into the Twitter image box.

Twitter For Business Favorite6. Engage with your audience
If someone tweets something you like, favorite it by hitting the star button (see right). It sends a signal that you’re listening and are interested in your followers or the people you are following. Spend a few minutes sending a few messages and commenting on their tweets. 

7. Follow back

To retain followers, follow them back. You don’t have to follow everyone. Be aware of the spammers. They typically have the egg icon and/or a fake sounding description or those who promise to get you 10,000 followers.

[box type=”info” size=”large”]TIP: Use Unfollowme to clean out followers who are not following you back.[/box]

8. Use #hastags

The best ways to maximize your content is by using the hastag (#). Hashtags signify what kind topic you are writing about. By using the hashtag you can spread your content links farther for more exposure.

9. Specialize in something
In your bio, make sure to list some of the things you are interested. Use the hastag # to distinguish what topics you typically tweet about so your followers know what to expect from you. People will typically follow people with similar interests.

10. Buy some ads

Twitter will be moving to a paid advertising platform. This means as you create your own content, you will have to pay to boost the tweet higher in your follower’s feed. Be prepared to pay to get your tweets noticed. This is a good way to get added exposure, drive traffic and remain top-of-mind.

In conclusion, building a network on Twitter is easy—it just takes time. Create valuable content consistently geared toward your buyer persona and tweet at least 10-20 times a day and you’ll be well on your way to growing a healthy Twitter network.


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Brand Development Inbound Marketing Consultant

By Josh Claflin, Brand Development, Inbound Marketing & Creative Strategy
Josh helps brands who are struggling to develop their brand; grow, stabilize or increase profits through their websites; increase revenue through online channels and enter the digital era of marketing.


Joshua Claflin

Josh Claflin, President of Garrison Everest, specializes in helping business and marketing leaders in the outdoor, hunting, adventure, and shooting sports industries create clear messaging and digital marketing programs that grow business.