The Lennox Dog Collar Company started when Mack, the family’s resident German Shorthair, had worn out his leather collar. The search began for a new and improved leather dog collar. It needed to be durable, comfortable and utilitarian, but of course had to reflect Mack’s unique personality and keen sense of style!
Well, fortunately, the search was unsuccessful and the Lennox Dog Collar Company was born.
We helped Gary and Allison Lennox work through the brand development process to uncover what made their dog collars special. Not only did their collars incorporate an “O-Ring” that added a functional aspect to the product, but also that Lennox was for people who lived in the city and played in the country. We positioned Lennox as a high-end brand of dog collars, but focused on the functional aspect in the logo and tagline. The imagery displays dogs at play and gives dog owners a different choice in style.
In the end, Lennox Dog Collars continue to grow in the local dog boutique stores in Colorado and Texas.
“We chose Garrison Everest because we were looking for a firm to truly understand what we were trying to accomplish and who we were as a company. Not only have they exhibited great attention to detail in the creative process, but have also been exceedingly helpful in educating and guiding us to define our brand. On the afternoon of our final brand completion meeting, we left feeling as though Garrison Everest had exceeded our expectations.” - Owner, Lennox Dog Collar Co.
Visit website: www.lennoxdogcollars.com
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