As designers, we are often solicited by “less-than desirable” prospective clients whose businesses are built on gimmicks and loopholes. These “buzzards” are up to no good and need the shimmer of design to make the lies of their products or services believable to their target market. In the course of my design career, I’ve seen [...]
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Failing to Innovate prevention-based health care in 2011
We have high healthcare costs in this country because we have unhealthy people. We could reduce over 70%-80% of our health care costs if 30% of the people who drink, smoke, eat unhealthy would change their ways. Taken from an article at the Seattle Post: “70 percent of cancer, 71 percent of cardiovascular disease and [...]
The Brand Sale
A month or so ago, we were prospecting a new client. Like most entrepreneurs he was extremely passionate and highly persuasive after investing an hour to hear about his product. We left the meeting with a good reproire and plans to follow up in a week or two with a proposal of marketing their product [...]
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