Breakthrough Health & Wellness
How do you launch a new health and fitness company within an industry so competitive and over stigmatized by gadgets, magic pills and get-quick promises? By going in the opposite of direction...
Garrison Everest guided BreakthroughHW through the brand development process that included the naming of the company and the development of it's flagship product; Momentum - (now the No Excuses Workout System). No Excuses is a fitness and weight loss product based on interval training and heart rate monitor and support mechanisms to help members maximize their workout time, stay motivated and eat right.
Breakthrough has over 13,000 members and over 45,000 people who receive founder Jonathan Roche's daily motivational emails. NEWO continues to change hundreds of people's lives through fast and effective interval workouts.
Through our efforts, BreakthroughHW was able to sell its Momentum brand to Weight Watchers in Summer of 2008 - validating Garrison Everest's process. Learn more >
Garrison Everest works with BreakthroughHW on a regular basis providing strategic consultation and marketing services for large employer groups, prevention and wellness initiatives here in the U.S. and the U.K.
- Brand development
- Naming
- Strategic planning & consultation
- Logo design
- Tagline: "Believe you can."
- Website(s) eCommerce
- Fulfillment
- Packaging / product development
- Stationery & marketing collateral
- Infomercial
- Sales/investor presentations
- User interface design for online personal
trainer application
"Garrison Everest has played a pivotal role in the success of Breakthrough Health & Wellness. Without the hard work and skills that Josh and his team has brought to our partnership, we would honestly not be impacting the people who we are currently helping."
-Founder and CEO, Breakthrough
Health & Wellness
Cedrus
Cedrus is a family advisory firm focused on objective wealth planning strategies that avoid the conflicts of interest inherent in the investment practices of Wall Street firms while integrating family life purposes, goals and passions for high-capacity, high-net worth families who want to integrate, maximize and safeguard wealth.
Garrison Everest took Cedrus from A to Z in identifying its claim of distinction, brand strategy and marketing communications.
www.cedrusfinancial.com
- Brand development
- Logo development
- Tagline: "Capital, Life, Family - Integrated."
- Website design
- Copywriting
- Stationery & marketing collateral
- Hosting
- Email marketing
Eco Products
Garrison Everest partnered with The Zam Group who develops natural products into national brands and are the leading provider of marketing and sales planning services to the natural products industry. We aided Zam in research, brand strategy and product development for a regional rollout of Boulder based - Eco Products. Eco Products manufactures biodegradable tabletop dinnerware which include cups, plates and utensils – all made of corn and/or sugarcane. We helped Eco Products select a local advertising agency and consulted on package design, sourcing and retail.
- Brand development
- Research
- Sourcing and product development
- Package design consultation
Kardia
Formerly, Family Wealth Counselors of America, FWCoA approached Garrison Everest to help them define and brand their new company - Kardia. A new name was chosen and various tactics deployed to launch and position Kardia as the authority on wealth counseling and stewardship in the Christian community.
- Brand development
- Logo development
- Website
- Hosting
- Search engine optimization (family wealth counseling)
- High-end stationery & marketing collateral
- 3 Book cover designs
Coventina
Coventina is an exclusive community being developed just south of Castle Rock, Colorado. Calloway Corporation; the holding company of Coventina and member of the JFO group, approached Garrison Everest to assist them in defining their brand story, message and the various tactics including tagline, website, trademark and marketing collateral. Coventina is set to launch in 2009. We are currently working with Calloway to develop all of the needed elements needed for launch. In 2007, we co-wrote, produced and directed a promotional video which was recognized by the Davey International Awards.
- Brand development
- Logo development
- Tagline: "Live Well on the River."
- Website design
- Hosting
Coventina Promotional Video:
Lennox Dog Collar Co.
The Lennox Dog Collar Company started when Jack, the family’s resident German Short hair, had worn out his leather collar. The search began for a new and improved leather dog collar. It needed to be durable, comfortable and utilitarian, but of course had to reflect Jack’s unique personality and keen sense of style!
Garrison Everest helped Allison and Gary Lennox define the meaning of what Lennox meant to dog owners who worked in the city and played in the Colorado country. The Lennox dog collar is different because it incorporates a patent-pending "O" ring to help minimize tangles when walking your dog.
- Brand development
- Logo development
- Tagline: "The O-riginal"
- Website(s) eCommerce by Volusion
- Stationery & marketing collateral
- Hosting
"We chose Garrison Everest because we were looking for a firm to truly understand what we were trying to accomplish and who we were as a company. Not only have they exhibited great attention to detail in the creative process, but have also been exceedingly helpful in educating and guiding us to define our brand. On the afternoon of our final brand completion meeting, we left feeling as though Garrison Everest had exceeded our expectations."
-Owner, Lennox Dog Collar Co.
The Neuro-Therapy Clinic of Denver
The Denver Neuro-Therapy Clinic of Denver is on the cutting edge of providing real remedies and treatment to their patients via physical data versus just symptoms. NTC is headed by Dr. Daniel Hoffman a leading proponent for neurotherapy. NTC is owned by CNS Response.
CNS Response is the first company to discover the basis for matching mental and addiction patient physiology to treatment outcome (a biomarker system), thereby fundamentally altering the treatment of neuropsychiatric illness.
CNS Response has developed a robust, proven technology to assess the presence of individual neurophysiologic abnormalities and to guide subsequent psychiatric treatment with an astonishing 80% effectiveness in retrospective and prospective studies and in managed care, outpatient psychiatric and residential substance abuse clinical settings. Referenced-EEG (rEEG®) is a patented technology that utilizes common electroencephalography (EEG) in conjunction with a normative database and a proprietary clinical (symptomatic) database to identify abnormal patient physiology. Appropriate medications are then selected specifically to normalize discovered abnormalities based upon proprietary treatment algorithms.
Garrison Everest was charged with brand development and marketing strategy that included various re-branding elements and media planning in the Denver market.
www.neurotherapyclinic.com (Launch 2010)
- Brand development
- Tagline
- Logo development
- Website design
- Search engine optimization
- Media planning
ICVR
The International Center for Vasectomy Reversal hired Garrison Everest to help them separate their clinic from the clutter in a highly competitive online category. The vasectomy reversal industry is dominated by untrue claims and negligible success rates by doctors who market guarantees but seldom deliver. Dr. Sheldon Marks one of the pioneers in Urology and Vasectomy Reversal was loosing market share to doctors with less experience. Garrison Everest helped them redefine their brand, sales and business methods and redesigned a new CSS based, highly search optimized website to regain its leadership position on leading search engines.
Today, ICVR and Dr. Marks continues to lead the vasectomy reversal category with a fresh new identity that is about family and hope.
www.dadsagain.com (client has altered website)
- Brand development
- Logo development
- Website design
- Search engine optimization (vasectomy reversal)
- Stationery
Camp Timberline
Camp Timberline is a Christian Summer Sports camp that lies adjacent to Rocky Mountain National Park. Camp T first opened it doors in 2000 and since then has had consecutive sell-out seasons. But there was a problem. The owners of Camp Timberline sensed that the brand and message was convoluted and mixed due to an absence of brand strategy and marketing guidelines from years of rapid growth. Camp T hired Garrison Everest to help them redefine their message and to improve their marketing processes from a branding, web and marketing standpoint.
www.camptimberline.com (client has altered website)
- Brand development
- Logo development
- Website design
- Search engine optimization
- Stationery & marketing collateral
- Email marketing
CollegeZapps
CollegeZapps is an online college application system designed to speed and increase a student's chances of being accepted to college. Garrison Everest worked with CollegeZapps to develop its name, tagline, trademark and other elements of it's phase 1 brand strategy to launch a nation-wide rollout in late 2007.
www.collegezapps.com (acquired by ConnectEDU)
- Brand development
- Naming
- Logo development
- Tagline: "The Fast and Easy Way to Apply to College."
- Website design
