After a two year relationship with the Flyfisher Guide Service of Denver, Colorado — Garrison Everest was tasked with solidifying a new direction for the newly formed umbrella company – The Flyfisher Group and aligning its six sub-brands: The Flyfisher Guide Service, Angling University, Angling Aquatics, Superflies, Lincoln Hills and HRC.
At the present time the brand architecture of the 6 sub-brands where unorganized and in need of alignment to maximize future growth and profitability. Garrison Everest guided The Flyfisher Group through its brand development process that brought clarity and organization to this fast growing conglomerate. What was interesting is that in the end we found we had articulated a whole new kind of company that used angling as the basis and gateway to other services and products including stream restoration, philantrophy, teaching and properties in the Rocky Mountain region.
This Fly Fishing Experience Development company – focused on creating unforgettable experiences is poised for maximum expansion, greater internal team alignment and brand building into the future.
Services Provided:
- Brand development
- Brand standards
- Strategic planning & consultation
- Logo design
- Tagline: “Creating Unforgettable Angling Experiences.”
- Website design
- Copywriting
- SEO
- Brand architecture
- Company rollout
As always, you’ve provided us with professional, creative, thorough & well-researched branding information, ideas and advice. Moving forward, we are now well positioned and prepared to compete at the highest level of our industry and we’ll be equipped with the ability to grow & expand every year. I personally appreciate all of your patience and flexibility throughout the process and hope that you are involved in our new endeavors and will remain a key factor for the co-branding of all future partnerships & business relationships.
– Director of Communications, The Flyfisher Group
