How do you launch a new health and wellness company within an industry so competitive and over stigmatized by gadgets, magic pills and get-quick promises? By going in the opposite of direction…
Garrison Everest guided BreakthroughHW through the brand development process that included the naming of the company and the development of it’s flagship product; Momentum – (now the No Excuses Workout System). The patented No Excuses Workout System or NEWO – is the only fitness and weight loss product based on interval training, heart rate monitor and the support mechanisms to help members maximize their workout time, stay motivated and eat right.
Breakthrough has over 13,000 members and over 50,000+ people who receive founder Jonathan Roche’s daily motivational emails. NEWO continues to change hundreds of people’s lives through fast and effective interval workouts.
Through our efforts, BreakthroughHW was able to sell its Momentum brand to Weight Watchers in the Summer of 2008 – validating Garrison Everest’s brand development process. In the process we are terraforming a new category in the health and wellness space through interval workouts.
“Garrison Everest has played a pivotal role in the success of Breakthrough Health & Wellness. Without the hard work and skills that Josh and his team has brought to our partnership, we would honestly not be impacting the people who we are currently helping.”
-Founder and CEO, Breakthrough Health & Wellness
www.breakthroughhw.com
www.noexcusesworkouts.com
Services Provided:
- Brand development
- Naming
- Strategic planning & consultation
- Logo design
- Tagline: “Believe you can.”
- Website(s) eCommerce
- Fulfillment
- Packaging / product development
- Stationery & marketing collateral
- Infomercial
- Sales/investor presentations
- User interface design for online personal
trainer application
