American Icongraphy Changing?
Now is it just me or does it seem like the Obama administration is changing all the logos associated with the Presidency? From the Presidential seal, to the State of Union and Whitehouse.gov – everything is being shifted over to brand Obama. Whats next the flag?
When we advise clients on rebranding, we typically advise in either doing gradual changes to reflect the new brand or an all-out media blitz when the brand changes – if budget allows. Interesting enough, the Obama camp seems to be curiously evolving much of America’s most treasured icons into his own brand.
What’s the danger or concern in this? Image is perception. Without an image their is no perception and perception is reality. We are made to think the hope and change essence of brand Obama is somehow our only hope and future for a better America.
This is why branding is so powerful, especially when you have a multi million dollar marketing and media budget backing it.
Below is a video proving some of these observations.
