If you’re like most business owners or marketers in the firearms, shooting and hunting industries, social media is still a bit of a mystery. ...
I was fortunate to attend The NRA Annual Meetings and Exhibits in Nashville, Tennessee on Friday. I started in on the exhibits at 10 ...
For most emerging hunting, firearms and outdoor sports companies growing market share comes down to a matter of numbers. You know your product is good because ...
It’s come time to take your hunting, outdoor or firearms company to the next level. You’ve gone to great lengths to prove your product is ...
If you’re like most business owners or marketers in the firearms, shooting and hunting industries, social media is still a bit of a mystery. A lot of marketers and business owners think that social media is a waste of time or are vague on how to effectively use it. Like all things we don’t […]
I was fortunate to attend The NRA Annual Meetings and Exhibits in Nashville, Tennessee on Friday. I started in on the exhibits at 10 AM which only gave me 4 hours to hit my goal of hitting all of the 550 exhibits over 9 acres before my first round of meetings starting at 2 […]
Starting April 21, 2015, “mobile-friendliness” will be a ranking factor on Google. Confirmed by Google in February—companies that do not have a mobile-friendly or responsive website will suffer ranking depreciation. Is your website mobile friendly, find out here. Did you pass? If so, you can click away from this article or maybe take a look at […]
LinkedIn Groups are one of the best ways to position yourself as an industry expert, establish thought leadership and generate new leads. In a survey by Forbes, 60% of users scored Groups as one of their favorite features on LinkedIn. Moreover, with only 16% in the maximum number of groups allowed (50), there’s a reason […]
For most emerging hunting, firearms and outdoor sports companies growing market share comes down to a matter of numbers. You know your product is good because you’ve gone to great lengths to make it durable, reliable and functional (which is an absolute must in this industry). You’ve received positive feedback from your customers, signed some solid […]
It’s come time to take your hunting, outdoor or firearms company to the next level. You’ve gone to great lengths to prove your product is a winner and have a validated sales case study. You’ve figured out your inventory and fulfillment dilemmas and have the right people in place to scale your operation. The next […]
Your hunting, outdoor or firearms company’s website is an immense investment of time and money in your ability to enhance your business and brand online. It must be responsive (mobile, tablet and desktop viewable), it must be engaging, informative and entertaining. However, most marketers and business owners in the industry minimize this aspect during the […]
Sometimes, a brand comes along that is really different—and goes against the grain of everything else you’ve been accustomed to. With over $40 million dollars in revenue in 2012 (Source: Wikipedia), and the number one cable show in history, no one can deny that the Robertson Family/Duck Commander/Duck Dynasty brand has done something right. If […]
Recently, a long-term sporting goods client of ours was rewarded placement in Walmart for their revolutionary new product. It won over Walmart because it’s innovative, made of quality materials, packaged correctly, easy-to-use and understand and our client has the support and the inventory to fulfill the required purchase order (10,000+ units). If you are […]
If you’ve made it to any of the recent trade shows in the hunting, shooting or outdoor industry—you may have heard about something called inbound marketing or sometimes called digital or content marketing. Outdoor companies are looking for ways to bring their brands online and to reach broader audiences that they were once limited to […]
Believe it or not, one of your hardest questions as a marketer is: Who—specifically—is our customer? I think most of us will admit we don’t know our customers as well as we should. By neglecting to have an accurate and well-defined customer or—buyer persona—you hinder the potential and effectiveness of your marketing efforts. Marketing is about knowing […]
If you’re thinking about breaking into a new industry for the purpose of selling your products or services, there are few things that inbound marketing and social media can offer you to make your efforts more effective. But with so many different points of entry like Facebook, Twitter, Google+, LinkedIn and blogs—where does one begin? […]
Thousands of hunting, outdoor and shooting companies participate in Shot Show each year to showcase new products, evaluate the competition, network and attract dealers. From booth design and construction, marketing collateral, travel, accommodations, sponsorships, and the hassle of transporting your products to and from Shot Show, costs can begin to pile up. As a business […]
Business owners of small-mid sized B2C companies—or entrepreneurs getting their enterprise off the ground—know that there are certain things that must be done in order to guarantee long-term success. The things that have brought success in the past must continue—and improve over time. This typically revolves around acquiring more customers and retaining the ones […]
Business owners today are faced with many options and challenges on how to market their businesses and make their marketing dollars go farther. From the Yellow Pages (yp.com), Angie’s List, trade show events to glossy print ads—the options are endless. However, I want to introduce you to a relatively new marketing and sales […]