Starting a business blog is tough. When I first started blogging for my branding agency it was difficult to generate ideas consistently and then ...
Earlier this year we were asked to submit an RFI and an RFP to help in the branding of a state. State meaning—the United ...
The hunt for the elusive “affluent” or “highly affluent” consumer is not as difficult as you might think. Affluent consumers account for 10% ...
Are you considering inbound marketing to generate traffic, convert leads to customers and build your business? As you may already know, inbound marketing requires ...
Starting a business blog is tough. When I first started blogging for my branding agency it was difficult to generate ideas consistently and then write clearly and concisely about them; but over time, I became better—and faster. Blogging for business starts with the intention to solve your customers problems and to answer their hardest [...]
Earlier this year we were asked to submit an RFI and an RFP to help in the branding of a state. State meaning—the United States of America. Being asked to development a brand for an entire state was an exciting opportunity. After all, how many branding agencies get a chance to brand a state? [...]
The hunt for the elusive “affluent” or “highly affluent” consumer is not as difficult as you might think. Affluent consumers account for 10% of all American households, as well as 50% of retail sales and 70% of retail margins. The affluent market is typically categorized as an individual or family with $250,000+ in [...]
Are you considering inbound marketing to generate traffic, convert leads to customers and build your business? As you may already know, inbound marketing requires you to change your mindset in how you approach marketing. Instead of the old outbound marketing “flash in the pan” methods of direct mail, print advertising or cold calling – [...]
Over 51% of today’s marketing budgets are being shifted from traditional marketing to inbound marketing—as a business owner or marketer, you may be wondering if inbound marketing is right for your business… Inbound marketing is not a tactic or channel, but a methodology for savvy businesses who want to become more relevant and current [...]
As a new business owner, start-up or consultant looking to break through the clutter, developing a strong reputation for your service is job one. To develop a great service brand, not only do you have to provide an outstanding “service”, you also have to deliver outstanding “customer service”. Done consistently over time—you will begin [...]
With so much economic upheaval and pressure to stand out in today’s marketplace; business owners and marketers have been feeling the pressure to produce greater results. One overlooked element is the brand experience. Brand experience goes beyond the basic function of the product or service and seeks to connect with your customer on an [...]
In my last post, I talked about 4 things to keep in mind to make the most of your brand development investment when rolling out your new brand to your employees and how to create lasting brand change. I discussed the importance of getting your employees’ buy-in early and introducing the brand correctly. In this [...]
Completing the brand development process is a major milestone in any company’s history. After months of work it becomes time to introduce and roll it out to your employees and then your customers and the public in general. However after the party is over and the smoke has cleared, the brand is usually forgotten [...]
Business owners today are faced with many options and challenges on how to market their businesses. From Angie’s List to glossy print ads, the options are endless. However, I want to introduce you to a proven methodology that can help address one of your business’ biggest challenges: growth. In this article, I explain 5 [...]
Coming up with a tagline for your start-up or small/med-sized business can be a little difficult—but it isn’t as hard as you might think. A good tagline can influence customer behavior and give them an understanding of what your product, service or brand is about. Here are a couple ones you might recognize: Just [...]
We were recently asked about the differences between HubSpot and Act-On for Inbound Marketing. As someone evaluating marketing automation software the list of options gets fairly long: Marketo, Pardot, Eloqua, NetResults, SAS, SilverPop, LeadFormix and more… who to choose? As an inbound marketing agency, we wanted the best solution for own business and our [...]
It seemed like on January 1st of this year, I woke up to a world that had completely changed. For businesses that rely heavily on Google search rankings for revenue—last year’s algorithm changes (Panda and Hummingbird)—shocked my business and a handful of our clients and competitors. I saw almost everyone’s website rankings tumble. Like [...]
A recent PricewaterhouseCoopers study found that eighty per cent of consumers look at online reviews before making major purchases, and a host of studies have logged the strong influence those reviews have on the decisions people make. The rise of social media has accelerated the trend to an astonishing degree: a dud product can [...]
There are many factors to consider when evaluating the decision to rebrand your company. Typically you’re gripped with a sense of bewilderment as the word ‘rebrand’ typically means ‘change.’ This is always difficult, especially when you’re the one responsible for the success and longevity of your company. Faced with undulating marketplace circumstances—a rebrand may [...]