Did you know that businesses with 31 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages? ...
Marketing is changing for the better. People are fed up with empty promises, bad customer service and products that are unhealthy and hard to ...
Believe it or not, one of the hardest questions to answer is: who—specifically—is your customer? I think most of us will admit we don’t know ...
There will eventually come a time in your company’s history that you’ll discover opportunities to branch out into new product/service segments or into new ...
Did you know that businesses with 31 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages? A landing page is a key component to any lead generation effort. With 55% of the sales process over before a visitor even contacts you, you want to make sure […]
Marketing is changing for the better. People are fed up with empty promises, bad customer service and products that are unhealthy and hard to buy. There’s a new responsibility in marketing. It’s about helping your customers at an individual level, solving their problems for little to no cost; and then serving those customers with […]
Believe it or not, one of the hardest questions to answer is: who—specifically—is your customer? I think most of us will admit we don’t know our customers as well as we should. By neglecting to have an accurate and well-defined customer or what we call a buyer persona—you hinder the maximum potential of your marketing […]
There will eventually come a time in your company’s history that you’ll discover opportunities to branch out into new product/service segments or into new categories all together. Brands take years to develop. The most effective way to introduce new products and services without developing an entire new brand is to utilize a practice […]
12 months ago I moved from Denver to Indianapolis. Picking up shop and moving my business across country to start a new office in a new city can be fairly—or need I say—downright stressful. Many questions come up: Will we make it? How will we generate leads? How will we stay afloat? These uncertainties, […]
Starting a business blog is tough. When I first started blogging for my branding agency it was difficult to generate ideas consistently and then write clearly and concisely about them; but over time, I became better—and faster. Blogging for business starts with the intention to solve your customers problems and to answer their hardest […]
Earlier this year we were asked to submit an RFI and an RFP to help in the branding of a state. State meaning—the United States of America. Being asked to development a brand for an entire state was an exciting opportunity. After all, how many branding agencies get a chance to brand a state? […]
The hunt for the elusive “affluent” or “highly affluent” consumer is not as difficult as you might think. Affluent consumers account for 10% of all American households, as well as 50% of retail sales and 70% of retail margins. The affluent market is typically categorized as an individual or family with $250,000+ in […]
Are you considering inbound marketing to generate traffic, convert leads to customers and build your business? As you may already know, inbound marketing requires you to change your mindset in how you approach marketing. Instead of the old outbound marketing “flash in the pan” methods of direct mail, print advertising or cold calling – […]
Over 51% of today’s marketing budgets are being shifted from traditional marketing to inbound marketing—as a business owner or marketer, you may be wondering if inbound marketing is right for your business… Inbound marketing is not a tactic or channel, but a methodology for savvy businesses who want to become more relevant and current […]
As a new business owner, start-up or consultant looking to break through the clutter, developing a strong reputation for your service is job one. To develop a great service brand, not only do you have to provide an outstanding “service”, you also have to deliver outstanding “customer service”. Done consistently over time—you will begin […]
With so much economic upheaval and pressure to stand out in today’s marketplace; business owners and marketers have been feeling the pressure to produce greater results. One overlooked element is the brand experience. Brand experience goes beyond the basic function of the product or service and seeks to connect with your customer on an […]
In my last post, I talked about 4 things to keep in mind to make the most of your brand development investment when rolling out your new brand to your employees and how to create lasting brand change. I discussed the importance of getting your employees’ buy-in early and introducing the brand correctly. In this […]
Completing the brand development process is a major milestone in any company’s history. After months of work it becomes time to introduce and roll it out to your employees and then your customers and the public in general. However after the party is over and the smoke has cleared, the brand is usually forgotten […]
Business owners today are faced with many options and challenges on how to market their businesses. From Angie’s List to glossy print ads, the options are endless. However, I want to introduce you to a proven methodology that can help address one of your business’ biggest challenges: growth. In this article, I explain 5 […]