If your website was designed over 3 years ago, there is a good chance that your business is missing out on potential leads. If your ...
Brand development—as a strategic business discipline—has evolved into a “must-do’ for today’s savvy businesses. Consumer behaviors have shifted. Today, the customer is more informed ...
Not having a goal is like running up and down a soccer field, without ever scoring. How do you expect to know what success ...
A month or so ago, we were prospecting a new client. Like most entrepreneurs/inventors he was extremely passionate and highly persuasive after we invested ...
If your website was designed over 3 years ago, there is a good chance that your business is missing out on potential leads. If your website is suffering from high bounce rates, low traffic or is just plain ugly — it may be time to update your website. Here are 10 things to keep in [...]
Brand development—as a strategic business discipline—has evolved into a “must-do’ for today’s savvy businesses. Consumer behaviors have shifted. Today, the customer is more informed than ever before. 90% of every purchase starts with a web search. Customers can search for customer service reviews and compare prices all in real time while making their decisions [...]
Not having a goal is like running up and down a soccer field, without ever scoring. How do you expect to know what success is, if you’ve never defined it? In 2012, I trained and completed an Ironman. An Ironman is a 2.2 mile swim, a 112 mile bike and a 26.2 mile run. [...]
I entered Rush and joined a fraternity at the University of Wyoming in 1993. The fraternity I joined was known by everyone as the ‘best’ on campus. They had a reputation for winning consistently year-after-year in intramural sports, having the highest GPA, the most varsity athletes and throwing the best parties. Their reputation attracted almost [...]
A month or so ago, we were prospecting a new client. Like most entrepreneurs/inventors he was extremely passionate and highly persuasive after we invested an hour to hear about his product. We left the meeting with a good rapport and plans to follow up in a week or two with a proposal to market [...]
You know what graphic design is…kinda, but we bet you didn’t know these 9 secrets on how important of a role that designer or design agency plays in your ability to grow your business and maximize your marketing… 1. Graphic design is about adding value. Graphic design is the process of visual communication that combines [...]
If I had to guess, I would estimate that over half of all U.S. businesses have yet to change their website to a responsive web design format (viewable on smart phone, tablet and desktop). What most brands don’t know is that 50% of mobile phone users, use mobile as their primary internet source. This statistic [...]
“The brand is your product”, said Lee Clow, Chief Creative Officer at TBWA/Worldwide, responsible for Apples’ 1984 commercial. When you think about it, what he said was absolutely true. In today’s cluttered marketplace and economy, consumers demand an experience from the brands they buy. They also want brands that appeal and align to their lifestyle, [...]
Now that you understand the differences of what inbound marketing versus outbound marketing is and have seen how inbound marketing works, now it’s time to learn how to implement this methodology into your own marketing program. Below, I’ve included an infographic on How to Implement Inbound Marketing and divided it into 9 steps. To [...]
In a previous post I explained and included an infographic on what inbound marketing is, in this post I’ll show you how it works through an example of how you came to this blog post and how a typical customer may come to your website if you were to use the same methodology of inbound [...]
As a marketer or business owner you’ve most likely at one point purchased an ad in the yellow pages, local magazine, radio, tried direct mail or maybe even shot a 30 second spot. These forms of advertising commonly known as “push” marketing or “outbound” marketing has been the gold standard for advertising since the 1950s. [...]
Push back to adopt brand development from the C-suite can sometimes be very frustrating. You’re under fire to deliver quality leads to sales — recent tactics of PR, Ads and SEO just aren’t working. You struggle to find true marketplace differentiation but you are not sure exactly what that is. Your messaging is all over [...]
Your company’s website is an immense investment of time and money in your ability to attract customers. It must be responsive (mobile and desktop viewable), it must be engaging, informative and interesting. However, most marketers and business owners minimize this aspect during the specification stage of development and forget to think through on how to [...]
So you just launched a new website. The site looks great, functions as it should and the whole company loves it. You’ve had great feedback from customers and the rumor is the board members are also impressed – all is good in the marketing department today. Good job! But just in case you have forgotten [...]
Recently, a long-term client of ten years was rewarded placement in Wal-Mart for their revolutionary new product. It won over Wal-Mart because it’s innovative, made of quality materials, packaged correctly, easy to use and understand and our client has the support and the inventory to fulfill the required purchase order (10,000+ units). If you are [...]