How Can Long-Tail Keywords Help My Business?

Did you know that if your website ranks within the top three listings on Google—your chances of getting clicked on is 6 times higher? Google refers to this as the golden triangle. See below. For small business owners or start-ups trying to find a cost-effective marketing solution to generate revenue, attaining top 3 rankings on […]

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Landing Page Best Practice for Lead Generation

Landing Page Design Best Practices

Did you know that businesses with 31 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages? Businesses surveyed saw a 55% increase in leads when they increased the number of landing pages from 10 to 15. A landing page is a key component to any lead generation […]

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the new responsibility in marketing

The New Responsibility In Marketing

  Marketing is changing for the better. People are fed up with empty promises, bad customer service and products that are unhealthy and hard to buy. There’s a new responsibility in marketing.  It’s about helping your customers at an individual level, solving their problems for little to no cost; and then serving those customers with […]

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buyer persona customers inbound marketing

Do You Really Know Who Your Customers Are?

Believe it or not, one of the hardest questions to answer is: who—specifically—is your customer? I think most of us will admit we don’t know our customers as well as we should. By neglecting to have an accurate and well-defined customer or what we call a buyer persona—you hinder the maximum potential of your marketing […]

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5 Rules for Extending Your Brand

The 5 Rules Of Brand Extension

  There will eventually come a time in your company’s history that you’ll discover opportunities to branch out into new product/service segments or into new categories all together.   Brands take years to develop. The most effective way to introduce new products and services without developing an entire new brand is to utilize a practice […]

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How To Brand A State

  Earlier this year we were asked to submit an RFI and an RFP to help in the branding of a state. State meaning—the United States of America. Being asked to development a brand for an entire state was an exciting opportunity. After all, how many branding agencies get a chance to brand a state? […]

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Is inbound marketing right for my business?

Is Inbound Marketing Right For My Business?

  Over 51% of today’s marketing budgets are being shifted from traditional marketing to inbound marketing—as a business owner or marketer, you may be wondering if inbound marketing is right for your business… Inbound marketing is not a tactic or channel, but a methodology for savvy businesses who want to become more relevant and current […]

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5 ideas to boost brand experience

5 Ideas To Boost Your Brand Experience

  With so much economic upheaval and pressure to stand out in today’s marketplace; business owners and marketers have been feeling the pressure to produce greater results. One overlooked element is the brand experience. Brand experience goes beyond the basic function of the product or service and seeks to connect with your customer on an […]

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