Sometimes, a brand comes along that is really different—and goes against the grain of everything else you’ve been accustomed to. With over $40 million dollars ...
Perhaps one of the biggest mistakes most marketers and business owners make is that they overlook their website’s true potential. We know that a ...
I started my first HTML page back in college in 1997 before the internet was ‘thee internet.’ Since then, I’ve architected and built sites ...
Perhaps you’ve seen the latest television ad by a company that offers free website design. And if you go online and google ‘free website’ you ...
Sometimes, a brand comes along that is really different—and goes against the grain of everything else you’ve been accustomed to. With over $40 million dollars in revenue in 2012 (Source: Wikipedia), and the number one cable show in history, no one can deny that the Robertson Family/Duck Commander/Duck Dynasty brand has done something right. If [...]
Perhaps one of the biggest mistakes most marketers and business owners make is that they overlook their website’s true potential. We know that a website is a necessity to do business. We know how our site should function and what kind of information it needs to contain. But a lot of times we don’t [...]
I started my first HTML page back in college in 1997 before the internet was ‘thee internet.’ Since then, I’ve architected and built sites for start-ups to public-traded companies with hundreds of thousands of users and yet even in 2014 the question of cost is a tricky one. Here’s why… Today, I think it’s [...]
Perhaps you’ve seen the latest television ad by a company that offers free website design. And if you go online and google ‘free website’ you get over 4 billion results. If you’re a start-up or small business, a free website is a great way to get your dream off the ground. A professional website design [...]
Like most business owners you are tasked with a million things a day. Payroll you’ve got to make, the person you have to fire, the new person you have to hire, the server replacement, the sales team meeting at 4, kids soccer game at 5 and the west coast call at 6EST. When it comes [...]
If you’re going to spend the time writing a blog you might as well learn how to do it correctly because it takes a little practice. There is a lot of meaningless content floating around out there on the internet from people who don’t know how to blog correctly. In this article, I’ll give you [...]
If your website was designed over 3 years ago, there is a good chance that your business is missing out on potential leads. If your website is suffering from high bounce rates, low traffic or is just plain ugly — it may be time to update your website. Here are 10 things to keep in [...]
Brand development—as a strategic business discipline—has evolved into a “must-do’ for today’s savvy business owners. Consumer behaviors have shifted. Today, the customer is more informed than ever before. 90% of every purchase starts with a web search. Customers can search for customer service reviews and compare prices all in real-time while making their decisions [...]
Not having a goal is like running up and down a soccer field, without ever scoring. How do you expect to know what success is, if you’ve never defined it? In 2012, I trained and completed an Ironman. An Ironman is a 2.2 mile swim, a 112 mile bike and a 26.2 mile run. [...]
I entered Rush and joined a fraternity at the University of Wyoming in 1993. The fraternity I joined was known by everyone as the ‘best’ on campus. They had a reputation for winning consistently year-after-year in intramural sports, having the highest GPA, the most varsity athletes and throwing the best parties. Their reputation attracted almost [...]
A month or so ago, we were prospecting a new client. Like most entrepreneurs/inventors he was extremely passionate and highly persuasive after we invested an hour to hear about his product. We left the meeting with a good rapport and plans to follow up in a week or two with a proposal to market [...]
You know what graphic design is…kinda, but we bet you didn’t know these 9 secrets on how important of a role that designer or design agency plays in your ability to grow your business and maximize your marketing… 1. Graphic design is about adding value. Graphic design is the process of visual communication that combines [...]
If I had to guess, I would estimate that over half of all U.S. businesses have yet to change their website to a responsive web design format (viewable on smart phone, tablet and desktop). What most brands don’t know is that 50% of mobile phone users, use mobile as their primary internet source. This statistic [...]
“The brand is your product”, said Lee Clow, Chief Creative Officer at TBWA/Worldwide, responsible for Apples’ 1984 commercial. When you think about it, what he said was absolutely true. In today’s cluttered marketplace and economy, consumers demand an experience from the brands they buy. They also want brands that appeal and align to their lifestyle, [...]
Now that you understand the differences of what inbound marketing versus outbound marketing is and have seen how inbound marketing works, now it’s time to learn how to implement this methodology into your own marketing program. Below, I’ve included an infographic on How to Implement Inbound Marketing and divided it into 9 steps. To [...]