How To Brand A State

  Earlier this year we were asked to submit an RFI and an RFP to help in the branding of a state. State meaning—the United States of America. Being asked to development a brand for an entire state was an exciting opportunity. After all, how many branding agencies get a chance to brand a state? [...]

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Is inbound marketing right for my business?

Is Inbound Marketing Right For My Business?

  Over 51% of today’s marketing budgets are being shifted from traditional marketing to inbound marketing—as a business owner or marketer, you may be wondering if inbound marketing is right for your business… Inbound marketing is not a tactic or channel, but a methodology for savvy businesses who want to become more relevant and current [...]

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5 ideas to boost brand experience

5 Ideas To Boost Your Brand Experience

  With so much economic upheaval and pressure to stand out in today’s marketplace; business owners and marketers have been feeling the pressure to produce greater results. One overlooked element is the brand experience. Brand experience goes beyond the basic function of the product or service and seeks to connect with your customer on an [...]

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How to write an awesome tagline

How To Write An Awesome Tagline

  Coming up with a tagline for your start-up or small/med-sized business can be a little difficult—but it isn’t as hard as you might think. A good tagline can influence customer behavior and give them an understanding of what your product, service or brand is about. Here are a couple ones you might recognize: Just [...]

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act on hubspot inbound marketing

HubSpot or Act-On for Inbound Marketing?

  We were recently asked about the differences between HubSpot and Act-On for Inbound Marketing. As someone evaluating marketing automation software the list of options gets fairly long: Marketo, Pardot, Eloqua, NetResults, SAS, SilverPop, LeadFormix and more… who to choose? As an inbound marketing agency, we wanted the best solution for own business and our [...]

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Is Your Business’ Marketing Falling Behind?

  It seemed like on January 1st of this year, I woke up to a world that had completely changed. For businesses that rely heavily on Google search rankings for revenue—last year’s algorithm changes 
(Panda and Hummingbird)—shocked my business and a handful of our clients and competitors. I saw almost everyone’s website rankings tumble. Like [...]

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How to turn your customers into raving fans

How To Turn Your Customers Into Raving Fans

  A recent PricewaterhouseCoopers study found that eighty per cent of consumers look at online reviews before making major purchases, and a host of studies have logged the strong influence those reviews have on the decisions people make. The rise of social media has accelerated the trend to an astonishing degree: a dud product can [...]

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how to rebrand

The 7 Factors For Rebranding

  There are many factors to consider when evaluating the decision to rebrand your company. Typically you’re gripped with a sense of bewilderment as the word ‘rebrand’ typically means ‘change.’ This is always difficult, especially when you’re the one responsible for the success and longevity of your company. Faced with undulating marketplace circumstances—a rebrand may [...]

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