As business owners of small-mid sized B2C enterprises, we know that there are certain things we must do in order to guarantee long-term success. ...
Business owners today are faced with many options and challenges on how to market their businesses and make their marketing dollars go farther. ...
With only 3-5 seconds to capture your website visitor’s attention, your company’s home page is one of your most important pieces of brand real ...
Ever wonder what great marketing looks like? Are you banging your head against the wall from wasting thousands of dollars on your latest ad placement ...
As business owners of small-mid sized B2C enterprises, we know that there are certain things we must do in order to guarantee long-term success. The things that have made us successful thus far must continue—and improve over time. However, we sometimes—in the hustle and bustle of running our businesses—loose sight and take our eye […]
Business owners today are faced with many options and challenges on how to market their businesses and make their marketing dollars go farther. From the Yellow Pages (yp.com), Angie’s List, trade show events to glossy print ads—the options are endless. However, I want to introduce you to a relatively new marketing and sales […]
With only 3-5 seconds to capture your website visitor’s attention, your company’s home page is one of your most important pieces of brand real estate. If you’re a business owner (or marketer), knowing the secrets to effective home page design is critical to success in the realm of inbound marketing. In this article, I’ll give you the […]
Ever wonder what great marketing looks like? Are you banging your head against the wall from wasting thousands of dollars on your latest ad placement or website design? Good design, a quality product (or service) isn’t enough anymore to cut through the clutter, skepticism nor the noise of marketplace clamor. Companies who want to maximize their […]
When it comes to winning more business—it can sometimes be difficult not to blow your own horn when communicating with your customers and prospects. By understanding how to talk to their level and helping them think differently about their business by solving their problems first, you will have greater success in moving them further […]
In the age of digital marketing, it’s easy to forget the importance and value of a quality printed brochure or catalog. A professionally designed brochure is a vital sales tool and serves several purposes when it comes to sales meetings and communicating your services to your target market. A quality printed presentation piece can speak volumes […]
Google is the most popular search engine on the planet with over 11 billion searches per month and who controls over 67.5 percent of the U.S. search market (Source: DMR). Love ‘em or hate ‘em, Google dictates whether or not your web marketing efforts will be a success or a failure. If you’re a business owner thinking […]
It is inevitable that at some point in your career you will be faced with a logo redesign or a rebranding of your company. Remember the good ole’ start-up days? It was a lot easier to just design a few concepts that made sense, approve it and get on with building your business. But […]
If you’re reading this, you’ve probably struggled with or maybe even have gotten into an all out inner-conflicting brawl over the cost of photos you should purchase for your website. Should you go cheap and pick some cheesy image from Shutterstock or iStock that costs only $10—or go big with the $250 shot from […]
The age of inbound marketing is here, and the rules have changed in regards to growing your company’s brand. With so much content being created at break-neck speed, it’s important for your brand to have a clearly defined position so that your content is relevant, speaks to the right audience and achieves your business goals. […]
Thinking about pulling the trigger on inbound marketing? Have you taken the time to consider what it will take to make your investment pay off? There is no doubt that there is a lot of buzz surrounding inbound marketing with over 78% of CMO’s thinking custom content is the future of marketing. But before you and […]
I’m not going to lie. I love U2. And if you ask me—they are thee biggest band of our generation—I’m talking to all of my GenXers out there. There is a reason why U2 (founded in 1976) has kept rocking for almost 30 years. U2 has done a number of things right that we […]
Twitter is a great social media platform for businesses. With over 255 million active users and over 500 million tweets per day, it is a very viable network to help grow your business or augment your marketing. But the question remains for most business owners (and some marketers) … How can I use Twitter to grow […]
Package design in the medical device industry can be cumbersome and downright difficult. Oftentimes, initiatives never get off the ground. If you’re a multi-national product manufacturer or start-up it will be crucial to start with thorough planning and team coordination when approaching your new package design. You may have been tasked to redesign your company’s […]
Maybe you’ve just come out with some disruptive technology or game-changing gadget. Or maybe you’ve just started a new professional services firm. Do you really need a brand strategy? Your customers, clients, employees, partners or patients already have some kind of feeling, thought or understanding of you or your product/service—negative or positive. The truth is… […]