Sometimes, a brand comes along that is really different—and goes against the grain of everything else you’ve been accustomed to. With over $40 million dollars ...
If you’ve made it to any of the recent trade shows in the hunting, shooting or outdoor industry—you may have heard about something called inbound ...
For most emerging hunting, shooting and outdoor sports companies growing market share comes down to a matter of numbers. You know your product is good ...
Believe it or not, one of your hardest questions as a marketer is: Who—specifically—is our customer? I think most of us will admit we don’t know ...
Sometimes, a brand comes along that is really different—and goes against the grain of everything else you’ve been accustomed to. With over $40 million dollars in revenue in 2012 (Source: Wikipedia), and the number one cable show in history, no one can deny that the Robertson Family/Duck Commander/Duck Dynasty brand has done something right. If […]
Recently, a long-term hunting knife manufacturer client of ten years was rewarded placement in Walmart for their revolutionary new product. It won over Walmart because it’s innovative, made of quality materials, packaged correctly, easy-to-use and understand and our client has the support and the inventory to fulfill the required purchase order (10,000+ units). If […]
If you’ve made it to any of the recent trade shows in the hunting, shooting or outdoor industry—you may have heard about something called inbound marketing or sometimes called digital or content marketing. Outdoor companies are looking for ways to bring their brands online and to reach broader audiences that they were once limited to […]
For most emerging hunting, shooting and outdoor sports companies growing market share comes down to a matter of numbers. You know your product is good because you’ve gone to great lengths to make it durable, reliable and functional. You’ve received positive feedback from your customers, signed some solid purchase orders, your website, packaging and brand […]
Believe it or not, one of your hardest questions as a marketer is: Who—specifically—is our customer? I think most of us will admit we don’t know our customers as well as we should. By neglecting to have an accurate and well-defined customer or—buyer persona—you hinder the potential and effectiveness of your marketing efforts. Marketing is about knowing […]
If you’re thinking about breaking into a new industry for the purpose of selling your products or services, there are few things that inbound marketing and social media can offer you to make your efforts more effective. But with so many different points of entry like Facebook, Twitter, Google+, LinkedIn and blogs—where does one begin? […]
Health professionals, along with lawyers and financiers, are bound by a different set rules when it comes to communicating with the public, both on and offline. This has made publishing content online tricky, since they are faced with different challenges and obstacles. In today’s fast-moving digital age, they are now accepting and overcoming these challenges, […]
Hundreds of industries each year participate in trade shows to showcase new products, evaluate competition, network and attract dealers. From booth design and construction, marketing collateral, travel, accommodations, sponsorships, and the hassle of transporting your products to and from the show; trade show costs can become a major line item. As a business owner or marketer, you […]
Business owners of small-mid sized B2C companies—or entrepreneurs getting their enterprise off the ground—know that there are certain things that must be done in order to guarantee long-term success. The things that have brought success in the past must continue—and improve over time. This typically revolves around acquiring more customers and retaining the ones […]
Business owners today are faced with many options and challenges on how to market their businesses and make their marketing dollars go farther. From the Yellow Pages (yp.com), Angie’s List, trade show events to glossy print ads—the options are endless. However, I want to introduce you to a relatively new marketing and sales […]
With only 3-5 seconds to capture your website visitor’s attention, your company’s home page is one of your most important pieces of brand real estate. If you’re a business owner (or marketer), knowing the secrets to effective home page design is critical to success in the realm of inbound marketing. In this article, I’ll give you the […]
Ever wonder what great marketing looks like? Are you banging your head against the wall from wasting thousands of dollars on your latest ad placement or website design? Good design, a quality product (or service) isn’t enough anymore to cut through the clutter, skepticism nor the noise of marketplace clamor. Companies who want to maximize […]
When it comes to winning more business—it can sometimes be difficult not to blow your own horn when communicating with your customers and prospects. By understanding how to talk to their level and helping them think differently about their business by solving their problems first, you will have greater success in moving them further […]
In the age of digital marketing, it’s easy to forget the importance and value of a quality printed brochure or catalog. A professionally designed brochure is a vital sales tool and serves several purposes when it comes to sales meetings and communicating your services to your target market. A quality printed presentation piece can speak volumes […]
Google is the most popular search engine on the planet with over 11 billion searches per month and controls over 67.5 percent of the U.S. search market (Source: DMR). Love ‘em or hate ‘em, Google dictates whether or not your web marketing efforts will be a success or a failure. If you’re a business owner or marketer […]