The age of inbound marketing is here, and the rules have changed in regards to growing your company’s brand. With so much content being created ...
Thinking about pulling the trigger on inbound marketing? Have you taken the time to consider what it will take to make your investment pay off? ...
I’m not going to lie. I love U2. And if you ask me—they are thee biggest band of our generation—I’m talking to all of ...
Ever wonder what great marketing looks like? Are you banging your head against the wall from wasting thousands of dollars on your latest ad placement ...
The age of inbound marketing is here, and the rules have changed in regards to growing your company’s brand. With so much content being created at break-neck speed, it’s important for your brand to have a clearly defined position so that your content is relevant, speaks to the right audience and achieves your business goals. […]
Thinking about pulling the trigger on inbound marketing? Have you taken the time to consider what it will take to make your investment pay off? There is no doubt that there is a lot of buzz surrounding inbound marketing with over 78% of CMO’s thinking custom content is the future of marketing. But before you and […]
I’m not going to lie. I love U2. And if you ask me—they are thee biggest band of our generation—I’m talking to all of my GenXers out there. There is a reason why U2 (founded in 1976) has kept rocking for almost 30 years. U2 has done a number of things right that we […]
Ever wonder what great marketing looks like? Are you banging your head against the wall from wasting thousands of dollars on your latest ad placement or website design? Good design, a quality product (or service) isn’t enough anymore to cut through the clutter, skepticism nor the noise of marketplace clamor. Companies who want to maximize their […]
Twitter is a great social media platform for businesses. With over 255 million active users and over 500 million tweets per day, it is a very viable network to help grow your business or augment your marketing. But the question remains for most business owners (and some marketers) … How can I use Twitter to grow […]
Package design in the medical device industry can be cumbersome and downright difficult. Oftentimes, initiatives never get off the ground. If you’re a multi-national product manufacturer or start-up it will be crucial to start with thorough planning and team coordination when approaching your new package design. You may have been tasked to redesign your company’s […]
Maybe you’ve just come out with some disruptive technology or game-changing gadget. Or maybe you’ve just started a new professional services firm. Do you really need a brand strategy? Your customers, clients, employees, partners or patients already have some kind of feeling, thought or understanding of you or your product/service—negative or positive. The truth is… […]
To discover what your brand stands for—you must start by asking your customers/clients the right questions. By asking the wrong questions, you can completely miss the most important insights of how people view and feel about your brand. As a marketer, you may have been tasked to rebrand your company or improve your brand’s performance. Within […]
Did you know that if your website ranks within the top three listings on Google—your chances of getting clicked on is 6 times higher? Google refers to this as the golden triangle. See below. For small business owners or start-ups trying to find a cost-effective marketing solution to generate revenue, attaining top 3 rankings on […]
If you’re like most business owners or marketers, social media is still a bit of a mystery. A lot of marketers and business owners think that social media is a waste of time and are vague how to effectively use it. Like all things we don’t understand, we typically just shrug it off. We […]
Your campaign doesn’t end when leads convert on your landing page. Understanding your buyer’s journey from Awareness to Consideration to Decision is critically important in setting up lead nurturing workflows. What is a workflow? Workflows give you the ability to automate your marketing to actual people, not just clicks and opens. A workflow […]
Did you know that businesses with 31 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages? Businesses surveyed saw a 55% increase in leads when they increased the number of landing pages from 10 to 15. A landing page is a key component to any lead generation […]
Marketing is changing for the better. People are fed up with empty promises, bad customer service and products that are unhealthy and hard to buy. There’s a new responsibility in marketing. It’s about helping your customers at an individual level, solving their problems for little to no cost; and then serving those customers with […]
Believe it or not, one of the hardest questions to answer is: who—specifically—is your customer? I think most of us will admit we don’t know our customers as well as we should. By neglecting to have an accurate and well-defined customer or what we call a buyer persona—you hinder the maximum potential of your marketing […]
There will eventually come a time in your company’s history that you’ll discover opportunities to branch out into new product/service segments or into new categories all together. Brands take years to develop. The most effective way to introduce new products and services without developing an entire new brand is to utilize a practice […]