Twitter is a great social media platform for businesses. With over 255 million active users and over 500 million tweets per day, it is a ...
Package design in the medical device industry can be cumbersome and downright difficult. Oftentimes, initiatives never get off the ground. If you’re a multi-national product ...
Maybe you’ve just come out with some disruptive technology or game-changing gadget. Or maybe you’ve just started a new professional services firm. Do you really ...
To discover what your brand stands for—you must start by asking your customers/clients the right questions. By asking the wrong questions, you can completely miss ...
Twitter is a great social media platform for businesses. With over 255 million active users and over 500 million tweets per day, it is a very viable network to help grow your business or augment your marketing. But the question remains for most business owners (and some marketers) … How can I use Twitter to grow […]
Package design in the medical device industry can be cumbersome and downright difficult. Oftentimes, initiatives never get off the ground. If you’re a multi-national product manufacturer or start-up it will be crucial to start with thorough planning and team coordination when approaching your new package design. You may have been tasked to redesign your company’s […]
Maybe you’ve just come out with some disruptive technology or game-changing gadget. Or maybe you’ve just started a new professional services firm. Do you really need a brand strategy? Your customers, clients, employees, partners or patients already have some kind of feeling, thought or understanding of you or your product/service—negative or positive. The truth is… […]
To discover what your brand stands for—you must start by asking your customers/clients the right questions. By asking the wrong questions, you can completely miss the most important insights of how people view and feel about your brand. As a marketer, you may have been tasked to rebrand your company or improve your brand’s performance. Within […]
Did you know that if your website ranks within the top three listings on Google—your chances of getting clicked on is 6 times higher? Google refers to this as the golden triangle. See below. For small business owners or start-ups trying to find a cost-effective marketing solution to generate revenue, attaining top 3 rankings on […]
If you’re like most business owners or marketers, social media is still a bit of a mystery. A lot of marketers and business owners think that social media is a waste of time and are vague how to effectively use it. Like all things we don’t understand, we typically just shrug it off. We […]
Your campaign doesn’t end when leads convert on your landing page. Understanding your buyer’s journey from Awareness to Consideration to Decision is critically important in setting up lead nurturing workflows. What is a workflow? Workflows give you the ability to automate your marketing to actual people, not just clicks and opens. A workflow […]
Did you know that businesses with 31 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages? Businesses surveyed saw a 55% increase in leads when they increased the number of landing pages from 10 to 15. A landing page is a key component to any lead generation […]
Marketing is changing for the better. People are fed up with empty promises, bad customer service and products that are unhealthy and hard to buy. There’s a new responsibility in marketing. It’s about helping your customers at an individual level, solving their problems for little to no cost; and then serving those customers with […]
Believe it or not, one of the hardest questions to answer is: who—specifically—is your customer? I think most of us will admit we don’t know our customers as well as we should. By neglecting to have an accurate and well-defined customer or what we call a buyer persona—you hinder the maximum potential of your marketing […]
There will eventually come a time in your company’s history that you’ll discover opportunities to branch out into new product/service segments or into new categories all together. Brands take years to develop. The most effective way to introduce new products and services without developing an entire new brand is to utilize a practice […]
12 months ago I moved from Denver to Indianapolis. Picking up shop and moving my business across country to start a new office in a new city can be fairly—or need I say—downright stressful. Many questions come up: Will we make it? How will we generate leads? How will we stay afloat? These uncertainties, […]
Starting a business blog is tough. When I first started blogging for my branding agency it was difficult to generate ideas consistently and then write clearly and concisely about them; but over time, I became better—and faster. Blogging for business starts with the intention to solve your customers problems and to answer their hardest […]
Earlier this year we were asked to submit an RFI and an RFP to help in the branding of a state. State meaning—the United States of America. Being asked to development a brand for an entire state was an exciting opportunity. After all, how many branding agencies get a chance to brand a state? […]
The hunt for the elusive “affluent” or “highly affluent” consumer is not as difficult as you might think. Affluent consumers account for 10% of all American households, as well as 50% of retail sales and 70% of retail margins. The affluent market is typically categorized as an individual or family with $250,000+ in […]