Why Your Website Needs To Be “Mobile-Friendly”, Like Yesterday

Starting April 21, 2015, “mobile-friendliness” will be a ranking factor on Google. Confirmed by Google in February—companies that do not have a mobile-friendly or responsive website will suffer ranking depreciation. Is your website mobile friendly, find out here. Did you pass? If so, you can click away from this article or maybe take a look at […]

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6 Tips To Increase Your Hunting Business’ Website Traffic

Your hunting, outdoor or firearms company’s website is an immense investment of time and money in your ability to enhance your business and brand online. It must be responsive (mobile, tablet and desktop viewable), it must be engaging, informative and entertaining. However, most marketers and business owners in the industry minimize this aspect during the […]

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walmart logo

How to Get Your Hunting Product Into Walmart

  Recently, a long-term sporting goods client of ours was rewarded placement in Walmart for their revolutionary new product. It won over Walmart because it’s innovative, made of quality materials, packaged correctly, easy-to-use and understand and our client has the support and the inventory to fulfill the required purchase order (10,000+ units). If you are […]

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buyer persona customers

Do You Really Know Who Your Customers Are?

Believe it or not, one of your hardest questions as a marketer is: Who—specifically—is our customer? I think most of us will admit we don’t know our customers as well as we should. By neglecting to have an accurate and well-defined customer or—buyer persona—you hinder the potential and effectiveness of your marketing efforts. Marketing is about knowing […]

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tradeshow booth ROI

How To Get More ROI Out Of Shot Show

Thousands of hunting, outdoor and shooting companies participate in Shot Show each year to showcase new products, evaluate the competition, network and attract dealers. From booth design and construction, marketing collateral, travel, accommodations, sponsorships, and the hassle of transporting your products to and from Shot Show, costs can begin to pile up. As a business […]

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Brand Loyalty Customer Retention

7 Ways To Build Brand Loyalty Through Customer Retention

  Business owners of small-mid sized B2C companies—or entrepreneurs getting their enterprise off the ground—know that there are certain things that must be done in order to guarantee long-term success. The things that have brought success in the past must continue—and improve over time. This typically revolves around acquiring more customers and retaining the ones […]

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