The 6 Hurdles Of Inbound Marketing

  Thinking about pulling the trigger on inbound marketing? Have you taken the time to consider what it will take to make your investment pay off? There is no doubt that there is a lot of buzz surrounding inbound marketing with over 78% of CMO’s thinking custom content is the future of marketing.  But before you and […]

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what is good marketing?

What Does Great Marketing Look Like?

  Ever wonder what great marketing looks like? Are you banging your head against the wall from wasting thousands of dollars on your latest ad placement or website design? Good design, a quality product (or service) isn’t enough anymore to cut through the clutter, skepticism nor the noise of marketplace clamor. Companies who want to maximize their […]

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How To Use Twitter To Grow Your Business

Twitter is a great social media platform for businesses. With over 255 million active users and over 500 million tweets per day, it is a very viable network to help grow your business or augment your marketing. But the question remains for most business owners (and some marketers) … How can I use Twitter to grow […]

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5 Tips To Streamline The Medical Device Package Design Process

Package design in the medical device industry can be cumbersome and downright difficult. Oftentimes, initiatives never get off the ground. If you’re a multi-national product manufacturer or start-up it will be crucial to start with thorough planning and team coordination when approaching your new package design. You may have been tasked to redesign your company’s […]

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Do I Really Need A Brand Strategy?

Maybe you’ve just come out with some disruptive technology or game-changing gadget. Or maybe you’ve just started a new professional services firm. Do you really need a brand strategy? Your customers, clients, employees, partners or patients already have some kind of feeling, thought or understanding of you or your product/service—negative or positive. The truth is… […]

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How To Create A Brand Development Interview Guide

To discover what your brand stands for—you must start by asking your customers/clients the right questions. By asking the wrong questions, you can completely miss the most important insights of how people view and feel about your brand. As a marketer, you may have been tasked to rebrand your company or improve your brand’s performance. Within […]

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How Can Long-Tail Keywords Help My Business?

Did you know that if your website ranks within the top three listings on Google—your chances of getting clicked on is 6 times higher? Google refers to this as the golden triangle. See below. For small business owners or start-ups trying to find a cost-effective marketing solution to generate revenue, attaining top 3 rankings on […]

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Landing Page Best Practice for Lead Generation

Landing Page Design Best Practices

Did you know that businesses with 31 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages? Businesses surveyed saw a 55% increase in leads when they increased the number of landing pages from 10 to 15. A landing page is a key component to any lead generation […]

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the new responsibility in marketing

The New Responsibility In Marketing

  Marketing is changing for the better. People are fed up with empty promises, bad customer service and products that are unhealthy and hard to buy. There’s a new responsibility in marketing.  It’s about helping your customers at an individual level, solving their problems for little to no cost; and then serving those customers with […]

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buyer persona customers inbound marketing

Do You Really Know Who Your Customers Are?

Believe it or not, one of the hardest questions to answer is: who—specifically—is your customer? I think most of us will admit we don’t know our customers as well as we should. By neglecting to have an accurate and well-defined customer or what we call a buyer persona—you hinder the maximum potential of your marketing […]

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5 Rules for Extending Your Brand

The 5 Rules Of Brand Extension

  There will eventually come a time in your company’s history that you’ll discover opportunities to branch out into new product/service segments or into new categories all together.   Brands take years to develop. The most effective way to introduce new products and services without developing an entire new brand is to utilize a practice […]

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